Rutter's Farm Stores Integrate Gas Pricing from the Web to the Pump with PriceAdvantage and OpenStore

Integrated Products Provide Greater Pricing Control and Customer Visibility

Jun 13, 2012, 12:16 ET from PriceAdvantage

COLORADO SPRINGS, Colo., June 13, 2012 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, and OpenStore, announced today that they have successfully integrated PriceAdvantage fuel price management solution and OpenStore media marketing solution.  In use today by Rutter's Farm Stores, the integrated products facilitate synchronized gas pricing across Rutter's store POS, fuel pumps, electronic price signs, mobile apps and

"PriceAdvantage and OpenStore have proven invaluable in providing fuel price management and consumer marketing, allowing us to make critical retail fuel pricing decisions while greatly enhancing customers' access to our fuel prices," says Scott Hartman, CEO, Rutter's Farm Stores.  "Rutter's can now initiate real-time price synchronization from headquarters to the street and the web in a matter of minutes."

"Volatility is posing a challenge to fuel marketers to stay ahead of their competition, in both pricing and marketing," said Dustin Coupal, co-founder of OpenStore. "We're thrilled that Rutter's has chosen to stay ahead of the game by publishing their prices to GasBuddy and OpenStore through the integration with PriceAdvantage."

PriceAdvantage is a highly specialized retail fuel pricing solution for the Convenience Store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from headquarters with one click makes the solution unique in the industry. 

About Rutter's Farm Stores 
Rutter's Farm Stores is headquartered in York, Pennsylvania. Store operations span across 6 Pennsylvania counties with 57 locations. For more information about Rutter's please visit

About OpenStore ™ 
OpenStore is a comprehensive digital media marketing solution that increases customer loyalty by providing two-way communication between c-store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, and deliver mobile coupons and text message campaigns, all from one single location. OpenStore makes a c-store brand stronger and more aligned with social media by gaining loyalty from customers.  For more information visit

About PriceAdvantage 
PriceAdvantage, a division of Skyline Products, is the leading provider of fuel price management solutions to the convenience store industry.  PriceAdvantage solutions allow fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed loop fuel pricing process. Skyline Products is the leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation and government vertical segments in North America. Company headquarters are located in Colorado Springs, CO. For more information about PriceAdvantage or Skyline Products please visit or

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

Media contact: 
Jennifer Elting
(719) 362-8963

SOURCE PriceAdvantage