Ryan Serhant Partners with HeyGen to Turn His Own Face and Voice Into a Daily Content Engine

@HeySerhant will turn Serhant's ideas, market takes and leadership advice into daily AI-generated content, with every post clearly labeled as AI.

LOS ANGELES, Oct. 8, 2026 /PRNewswire/ -- HeyGen, the world's leading personal avatar company, and real estate entrepreneur Ryan Serhant today announced the launch of @HeySerhant, a new social channel powered by Serhant's AI avatar that will publish original content every day for the next 12 months. Created using Serhant's likeness and voice, the avatar lets him publish daily content at a volume his schedule as a working CEO and agent couldn't otherwise support.

Serhant has built his career on a simple belief: the deals that matter still happen face-to-face. But building the visibility that gets people into those rooms requires time of its own. @HeySerhant is designed to bridge that gap, using AI to scale Serhant's ideas and expertise while freeing more of his time for the conversations and relationships that still require the real thing.

Unlike Serhant's personal social channels, @HeySerhant is built as an always-on extension of his expertise, publishing daily rather than whenever his schedule allows. The channel will focus on his real estate and market perspectives, leadership lessons, and answers to the questions he hears most often from agents, turning years of hard-won advice into something anyone building a business can pull from every day, not just real estate agents.

"SERHANT. was built on a simple idea: content creates community, and community creates commerce. We've turned that into a powerful organic distribution engine. The next step is making that global reach a local advantage for every agent and client we serve," said Ryan Serhant, founder and CEO of SERHANT. "Partnering with HeyGen lets me scale my presence and put the strength of our brand behind more agents, more listings and more client conversations. That means greater visibility for sellers, more discovery for buyers and more opportunity for agents. The best technology expands what people can do. For us, the opportunity is to turn the audience we've built into an asset every agent can use to build their own business."

"Ryan has more ideas, stories, and advice to share than he has hours in the day to film content. With his HeyGen avatar, his audience can now hear from him every day without Ryan having to be on camera every day," said Andrew Mok, CMO of HeyGen. "We believe in a future where everyone can scale their presence — sharing what they know and showing up wherever their audience is, without being limited by their own time."

The content will start with ideas and insights from Serhant himself, with Ryan helping shape and approve the topics and messaging that ultimately appear on the channel. HeyGen will then use those inputs to generate daily videos featuring Ryan's AI avatar and voice, turning his expertise into a consistent stream of content without requiring him to step in front of a camera each day.

@HeySerhant is powered by the latest HeyGen's avatar technology, built to preserve the distinct visual identity, voice and mannerisms of an individual across repeated content creation. The technology enables Serhant to create consistent, high-quality video at the cadence required for a year-long daily channel, without needing to step in front of a camera for every post.

To follow @HeySerhant and browse daily content, visit @HeySerhant on Instagram and TikTok. For more information, visit heygen.com/heyserhant.

About HeyGen

HeyGen is the world's leading personal avatar company. We create the world's most realistic avatars — digital versions of real people that look, sound, and move just like them. Rated #1 most realistic on G2 and powered by our proprietary Avatar V model, HeyGen is used by over 30 million people, from solo and small-business operators to 85% of the Fortune 100, to scale their presence in minutes, without a camera or crew. HeyGen brings avatars to life across video, real-time interactive experiences, and voice.

About SERHANT.

SERHANT. is an AI-native real estate and media company, and is the most-followed real estate brand in the world.  Founded in 2020 by top real estate broker and entrepreneur Ryan Serhant, SERHANT. brings together brokerage, media, and education, with proprietary technology to revolutionize how properties are marketed, sold, and experienced.  SERHANT. sells residential, commercial, luxury, and new development properties nationally through its specialized divisions, including SERHANT. Signature for high-net-worth clients and SERHANT. New Development, which delivers end-to-end branding, marketing, and sales for ground-up residential projects. Powered by S.MPLE, SERHANT.'s proprietary AI platform, agents are empowered with real-time data and workflow automation across listings, transactions, and marketing to deliver faster, smarter, and more impactful results while saving time.  Award-winning SERHANT. Studios produces original content across social and streaming platforms, while SellIt.com is the company's digital education hub, engaging members globally in more than 130 countries. Learn more at serhant.com.

SOURCE HeyGen