CHICAGO, April 19, 2012 /PRNewswire/ -- Saatchi & Saatchi X and Procter & Gamble won four prestigious honors at the 2012 Shopper Marketing Effie Awards celebration on April 17 in Chicago. Given in recognition of outstanding results in meeting overall campaign objectives, an Effie Award is the highest recognition given to an agency by peers in the marketing industry. Saatchi & Saatchi X and P&G, the most-awarded partnership in shopper marketing history, brought home three gold and one silver trophy.
"Saatchi & Saatchi X has partnered with our P&G team for 15 years," said Jeff Schomburger, President, Global Walmart Team. "The results speak for themselves. Together, we are building the business and finding new ways of turning shoppers into buyers," Schomburger concluded.
"This is fantastic recognition of the partnership we have with P&G in growing their business," said Dina Howell, Worldwide Chief Executive Officer, Saatchi & Saatchi X. "What makes our agency so exceptional is the ability to create and execute brilliant multi-channel ideas that build our clients' business," she added.
The four additional Effie awards follow exclusive Gold and Bronze Shopper Marketing Effie Awards in 2011, bringing Saatchi & Saatchi X's total Effie wins to six in two years.
About Saatchi & Saatchi X
Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and brands in stores around the world. Winner of four Effie Awards for Shopper Marketing and recognized as the Media Shopper Agency of the Year in 2011, Saatchi & Saatchi X continues to transform how clients connect, communicate and collaborate with shoppers through powerful and creative innovations and retail executions. The architect of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X has 13 offices in 10 countries and is part of Saatchi & Saatchi, the Lovemarks Company, and of the Publicis Groupe, the world's third-largest communications company. Visit www.saatchix.com for more information.
SOURCE Saatchi & Saatchi X