SABEResPODER & Ford Motor Company Partner to Launch Educational Campaign to Educate Latino Community on the Car Buying Process

The 4-month campaign will provide educational resources via an integrated media and grassroots outreach initiative in 16 selected markets

It will include distribution of 65,000 guides and over 13,000 educational spots to play through the SABEResPODER Empowerment Closed-Circuit Television Network.

Jun 25, 2010, 10:00 ET from SABEResPODER

DALLAS, June 25 /PRNewswire/ -- SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions to Spanish-dominant Latinos in the United States, joined forces with their first-ever automotive partner, Ford Motor Company, to launch an integrated educational campaign on the car buying process in select markets in California, Texas and Michigan.

The educational initiative was announced at a press conference at the Consulate of Mexico in Dallas, Texas where Consul General Juan Carlos Cue-Vega spoke about the importance of educating the community in-language and in-culture to empower them to make informed decisions, which have a significant effect on the economy.  

Joe Zubizarreta, COO of Zubi Advertising, said that "SABEResPODER's involvement with trusted community locations such as consulate offices across the U.S. provides our clients, like Ford, a unique opportunity to connect with the Spanish-dominant Mexican consumer."

SABEResPODER selects topics and develops educational initiatives through on-going community feedback. "The need to educate on the car buying process has been a constant request from the community and we are excited to announce today our partnership with Ford as they have historically demonstrated their leadership in the marketplace and commitment to community," said Raul P. Lomeli-Azoubel, Executive Chairman at SABEResPODER.

David Rodriguez, Multicultural Marketing Manager at Ford, further stated that "Ford is thrilled to be the first automotive manufacturer to partner with SABEResPODER and its community network, and to help inform the Mexican consumer on the automotive buying process. This is a great opportunity to build a bond with this important consumer group at a critical juncture in their lives."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About Zubi

Founded in 1976 by Hispanic advertising pioneer Tere Zubizarreta, Zubi Advertising is one of the largest independent, privately-held and minority-owned advertising agencies in the country. Today it is the Hispanic agency of record for a number of prominent national blue chip companies that include: American Airlines, Ford Motor Company, Olive Garden, Chase, S.C. Johnson, The J.M. Smucker Company and Winn-Dixie, among others. With over 30 years serving the U.S. Hispanic market and with offices in Miami, Detroit, Los Angeles and Dallas, Zubi Advertising had projected billings of $175 million in 2009. Zubi prides itself on its philosophy of erasing stereotypes, which manifests itself in Zubi's creative work and company culture. Zubi has grown organically throughout the years and currently employs 122 individuals who honor Tere Zubi's legacy of enhancing the image of the Hispanic culture and the advertising profession through their actions and their work. For more information regarding Zubi Advertising, please visit www.zubiad.com

About SABEResPODER®

SABEResPODER, a targeted Spanish-Language media company, provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation™ in the country -- a new type of corporation that uses the power of business to create public benefit.  For more information about SABEResPODER, visit www.saberespoder.com.

CONTACT:

Maylin De Leon, SABEResPODER, (310) 826-3900


Alvaro Cabal, Ford Public Affairs, (972) 334-1875


Susan Osorio, Zubi Advertising, (305) 428-6163



SOURCE SABEResPODER



RELATED LINKS

http://www.saberespoder.com


http://www.ford.com/