HOUSTON, Sept. 12, 2011 /PRNewswire/ -- SABEResPODER and Bedoyecta® have joined forces to provide the Latino community with information about the importance of over the counter products in the U.S. This educational campaign also includes information about vitamins and supplements as well as information on how to properly take medicines that do not require a prescription.
The campaign will run in the city of Houston through SABEResPODER's community touchpoints. It is being launched in recognition of the growing presence of the Latino community and the need to help educate consumers on over the counter medicines and dietary supplements.
According to the U.S. Department of Agriculture (USDA), "Mexican Americans and other Hispanic subgroups are low in many of the same micronutrients as the general population, with intakes of vitamin E, calcium, and zinc falling below Recommended Daily Allowances(a)." Both SABEResPODER and Bedoyecta realize this need and acknowledge the magnitude of available options and the requirement to educate the growing Hispanic market on the importance of over the counter medicines and dietary supplements such as vitamins. The campaign's mission is not only to inform, but also to create awareness of the importance of maintaining a healthy lifestyle. It provides information on how to purchase medicines that do not require a prescription, what key questions to ask a doctor during a visit, and how to give the right dose of an over the counter medication to children.
"The partnership between SABEResPODER and Bedoyecta is aimed at empowering Latinos in the U.S. to understand the resources available which can help them take better care of themselves and their communities," said Amir Hemmat, President and CEO of SABEResPODER. "There are a lot of health products available over the counter. Giving consumers the information and tools they need to help find what may work best for them as well as guiding them on how to use those products is an important step in building healthier communities."
"The initiative to help educate the Latino community about their health and well-being is a natural fit with the mission of the Bedoyecta family of products which help promote a healthy lifestyle everyday," said Katherine Salazar, Associate Director, Consumer Medical Products of Valeant Pharmaceuticals North America, LLC. "We want to help increase awareness of the benefits that vitamin supplements offer and educate our consumers on how to use them properly to maintain their health."
Elements of the campaign include Over The Counter Health guides and video, educational health resource events, as well as samples and coupons.
Bedoyecta is unique thanks to its 3 benefits: (1) Our Legacy: For more than 30 years, the Bedoyecta brand has offered high quality nutritional supplements for the entire family in Mexico, and now it is available to the Mexican community here in the United States. (2) The Power of B: Scientific studies continue to show the importance and power of vitamin B, particularly a combination of vitamin B12 and folic acid for mental well-being, red blood cell production, and the conversion of food into energy.(b) (3) Our Formula: The ingredients in Bedoyecta capsules, Bedoyecta Max, and Bedoyecta Kids provide support to both the physical and mental well-being and functioning of adults as well as children.(c)
For more information visit www.bedoyecta.com.
SABEResPODER, a targeted Spanish-language media company, provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation in the country — a new type of corporation that uses the power of business to create public benefit. For more information about SABEResPODER, visit www.SABEResPODER.com.
(b) This statement has not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
(c) Bedoyecta capsules and Bedoyecta Max are recommended for adults only. Bedoyecta Kids is for children 4 years and older.