SABEResPODER and T-Mobile Partner to Launch a National Initiative that Delivers Spanish-Language Education to Latino Communities on Innovations in Wireless Service and Plans

The strategic alliance seeks to provide educational resources via an integrated media & grassroots outreach initiative.

Mar 08, 2011, 07:00 ET from SABEResPODER

CHICAGO, March 8, 2011 /PRNewswire/ -- SABEResPODER, the leading innovator in the Hispanic digital media space and social entrepreneurism, has partnered with T-Mobile USA, Inc. to bring valuable educational content on wireless service and plans to Latino communities.  The goal of the campaign is to provide in-language multimedia resources on the topic so that families can make more informed purchasing decisions around their communication needs.  

SABEResPODER and T-Mobile developed an educational campaign centered on the theme of how innovations in technology can help you stay in touch with loved ones, near and far, at affordable rates.

"T-Mobile is a recognized leader in the telecom industry and truly recognizes the value of investing in this consumer group and providing products and services that meet their needs," stated Amir Hemmat President and CEO of SABEResPODER.  He added that "T-Mobile understands that an informed consumer becomes a loyal customer and brand advocate."

The initiative will include distribution of educational guides on the topic, video spots which will air on the SABEResPODER Empowerment Closed-Circuit Television Network, and a series of community workshops to be held in 10 major markets across the U.S. The educational campaign is aligned to T-Mobile's current flat rate national and international calling plan.

"SABEResPODER has established a great deal of trust and equity in the Latino community through their innovative approach to community empowerment," said Ximena Cuevas, Senior Marketing Manager Hispanic Marketing, T-Mobile USA. "T-Mobile is proud to partner with SABEResPODER to connect our products and services to this important consumer group at a critical juncture in their lives."

To view samples of the SABEResPODER empowerment content, please visit: http://www.youtube.com/watch?v=NbQRcq2N4Q0

About T-Mobile  

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the third quarter of 2010, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.8 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS, the world's most widely-used digital wireless standards. Today, T-Mobile operates America's largest 4G network, and is delivering a compelling 4G experience across a broad lineup of leading devices in more places than competing 4G services.  T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.  For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

For more information about T-Mobile's 4G products, please visit http://www.t-mobile.com.

About SABEResPODER®

SABEResPODER, a targeted Spanish-Language media company, provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation™ in the country--a new type of corporation that uses the power of business to create public benefit.  For more information about SABEResPODER, visit www.saberespoder.com.

CONTACT:


Maylin De Leon, SABEResPODER, (310) 826-3900

T-Mobile Public Relations, (425) 383-4002



SOURCE SABEResPODER



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http://www.saberespoder.com


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