Sabian Launches New Website with Shopatron-Enabled eCommerce Store

SAN LUIS OBISPO, Calif., Oct. 19, 2011 /PRNewswire/ -- Innovative cymbal maker SABIAN has added eCommerce capability to its newly launched website, thanks to a partnership with global eCommerce provider Shopatron, a company specializing in eCommerce solutions for brands and manufacturers.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Now online shoppers searching for the perfect cymbal sound can complete their purchase without ever leaving the SABIAN website. It's a great addition to a website that already offers a number of online innovations—like the option to see videos on product pages, create custom cymbal setups using the SABIAN Set-Up Builder and find the perfect sound with the Band & Orchestral Sound Calculator.

In addition, Shopatron is the only eCommerce solution that offers the added benefit of retailer-integrated fulfillment. That means purchases made through SABIAN's online store are transferred to a local SABIAN dealer who fulfills the order by shipping the product or hosting the customer for an in-store pickup.

"Being able to include our retailers in the online process sold us on Shopatron," says Peter Stairs, Sabian VP of Sales. "Not only does it support our retailers, but it also benefits our customers, who get the convenience of buying online but still enjoy the expertise and personal service offered by a local dealer in their area."

"eCommerce adoption in the musical instrument industry is exploding, and it's clear that a retail-integrated eCommerce model is one preferred by the industry," says Ed Stevens, Founder and CEO of Shopatron.

Shopatron has added 10 new music instrument brands so far in 2011, for a total of 50 brands supported by over 1,000 music dealers fulfilling orders. Music instrument brands on Shopatron have seen exponential sales growth, with an average 31% increase in same-store sales between Q2 2011 and Q2 2010.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About SABIAN

SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering instruments and sounds for every musical application, playing level and price point. Situated in Meductic, New Brunswick, Canada, and with offices in the US, the UK and Europe, SABIAN is the world's most innovative cymbal maker. For more information about SABIAN and its products, please visit the company online at www.sabian.com.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands like Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron