Sabra Dipping Company's CMO Eugenio Perrier Keynotes At ClickZ Live San Francisco: Creating a Category, One Mouth At A Time
America's Leading Hummus Marketer Shares Insights From Sabra's New Cross Platform Campaign, "The Unofficial Meal"
SAN FRANCISCO, Aug. 31, 2016 /PRNewswire/ -- Sabra Dipping Company's Chief Marketing Officer Eugenio Perrier will present a keynote case study detailing Sabra's digital marketing success at this year's prestigious ClickZ Live Conference at The Park Central San Francisco on Wednesday, August 31st. ClickZ Live's audience of 500+ prominent thought leaders and decision makers in digital marketing will learn from Perrier about Sabra's strategies for building a brand and creating a call to action for consumers across multiple platforms with measurable results.
Perrier will detail how Sabra activates a fully integrated digital, PR, social, and experiential campaign positioning Sabra as the leading refrigerated dips and spreads producer in America. The session will highlight elements of a smart influencer strategy, tips for tapping into timing and trends, and thoughtful ways to utilize digital as an extension of traditional marketing.
Key takeaways of Perrier's presentation will include:
- How to leverage important insights about consumer targets to dial up the most compelling brand and product attributes
- Examples of existing cultural realities inspiring successful brand innovation
- Successes and challenges of bringing Sabra's current campaign to life
- Risk vs reward: ideating shareable creative
"Exploring Sabra's strategy can help every marketing professional embrace the unique mission of their own brand and then mine that to drive success," said Perrier. "In Sabra's case, we're creating a fresh new way of eating and connecting – the Unofficial Meal – and quite literally changing consumer behavior for this new product category. Moving people, one mouth at a time, from mindless to mindful eating and snacking is a breathtaking cultural adventure, and I'm thrilled to be sharing our insights with the influencers attending ClickZ Live."
As Sabra's Chief Marketing Officer, Perrier leads an integrated marketing team and is responsible for inspiring a generation of consumers to discover the nutritional, emotional, and flavorful benefits of enjoying Sabra's range of plant-based dips and spreads.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip. Sabra's range of offerings include items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business
About Eugenio Perrier
Eugenio Perrier is the chief marketing officer for Sabra Dipping Company. Born and raised in Sardinia Italy, Perrier grew up surrounded by fresh, delicious food, strong family connections and hard work. His childhood experiences continue to inform a passionate career in the food category.
Respected for thought leadership in communication innovation and brand positioning, Perrier has deep global brand food experience in multiple categories and geographies. Prior to joining Sabra, he served as VP Marketing & Innovation Americas for Barilla, was VP Brand Development & Innovation for Mulino Bianco [a Barilla bakery brand] in Italy and was Wasa Global Marketing Director in Sweden.
Perrier inspires others to think big, learn from one another and live a full life. A dedicated runner, he has completed several marathons including the Chicago and Boston races. He is a member of Accademia Italiana della Cucina, holds an MBA Politecnico di Milano, and lives with his wife and two children in Connecticut.
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SOURCE Sabra Dipping Company, LLC
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