Sabra Expands Tastemaker Panel: Continuing to Spread the World with Online Influencers and their Fans
Dubbed the Sabra Tastemakers, More Than 50 of the Internet's Top Food, Travel, and Lifestyle Bloggers Help Inspire People To Explore New Tastes and Versatile Eating Experiences
WHITE PLAINS, N.Y., June 15, 2015 /PRNewswire/ -- Sabra Dipping Co. officially welcomes their 2015 Tastemaker Panel this week, a group of top food and lifestyle bloggers respected for connecting authentically with their readers. The brand's panel interaction demonstrates Sabra's commitment to reaching consumers where they seek information.
Food lovers continue to appreciate usage ideas and a closer look at the brand from trusted food, nutrition and health experts. The panel now consists of more than 50 bloggers who share new product information, usage ideas, recipes and promotions with millions of consumers.
"If we could sit down and chat over an open a tub of hummus with each and every consumer, we would," said Rachel Zander, Associate Brand Manager for Sabra. "But in working with these carefully selected influential bloggers, we've had an opportunity to open the doors and welcome trusted bloggers to help us spread the world by sharing the passion we feel and care we put into putting delicious products on the table. We are always amazed by the way these talented writers bring Sabra's freshly flavorful dips and spreads to life with recipes, usage ideas and mouthwatering photos."
This year select bloggers will be visiting Sabra's manufacturing facilities for Greek Yogurt Dip, Salsa and Hummus. They will taste test new products, engage directly with Sabra research and development experts, Sabra's Executive Chef and brand team.
The 2015 Sabra Tastemaker panel will create more than 100 new recipes for Sabra.com inclusive of various dietary needs and restrictions including Gluten-Free recipes. Recipes and original content can each be found on blogger websites listed below:
A Zesty Bite
The Adventure Bite
Basil Momma
Blogging Over Thyme
Bran Appetit
A Cedar Spoon
Climbing Grier Mountain
Cookin Canuck
Cooking With Books
Eating Bird Food
Emily Bites
Farmgirl Gourmet
Fit to the Finish
The Food in My Beard
Foodness Gracious
Healthy Delicious
Hezzi D's Books and Cooks
Hungry Food Love
Hungry Hungry Hippie
I Heart Kroger
I Heart Publix
I Wash You Dry
Iowa Girl Eats
Macheesmo
Mango & Tomato
MOMables
Nibbles & Feasts
Not Just Baked
Nutmeg Nanny
Opera Singers Kitchen
Pastry Chef Online
Poet in the Pantry
Rachel Cooks
The Roasted Root
Run Eat Repeat
Running to the Kitchen
The Seaside Baker
She Wears Many Hats
Simply Quinoa
Smith Bites
Sweet Life Bake
Sweet Remedy
The Healthy Apple
The Lemon Bowl
The Scramble
Thyme in our Kitchen
Treats with a Twist
Two Peas and Their Pod
We Heart This
Well Plated
A recent report on NPR cited that "The internet is changing our first sensory experience with food. For one, the researchers say, it's more visual – we're buying and learning about food online without ever tasting, touching or smelling it." - NPR; Hartman Group and Publicis Consultants USA 2015.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and delicious dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dips, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
SOURCE Sabra Dipping Company, LLC
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