Sabre and TripAdvisor Partner to Bring Award-Winning SeatGuru Capabilities to Travel Agents

Combining SeatGuru information with Sabre's seat booking capabilities allows agents to offer better insights and recommendations to travelers

Apr 10, 2014, 10:27 ET from Sabre Travel Network

SOUTHLAKE, Texas, April 10, 2014 /PRNewswire/ -- Global travel technology company Sabre has partnered with TripAdvisor, the world's largest travel site, to bring the most in-depth, up-to-date seat and in-flight amenity information to agents via a new Sabre Red App.

The world's first B2B application store for the travel industry, the Sabre Red App Centre provides an open platform and marketplace for developers to build and promote unique applications that can be integrated into the Sabre Red Workspace, expanding the environment in which travel agents shop, book and manage travel.

The SeatGuru Red App will help agents make the best seat selection for their customers by allowing them to explore seat maps as well as specific seat information and reviews submitted by actual travelers. In addition, agents will have access to information on in-flight amenities including entertainment options, Wifi access, power and USB ports and meals.

"As airlines do more to differentiate the traveler experience, it is critical that agents are able to quickly access information on the differences in seat attributes and amenities between airlines," said Chris Kroeger, senior vice president of Sabre Travel Network. "Sabre and TripAdvisor have leveraged the Sabre Red App Centre to quickly introduce new, innovative capabilities that benefit both our travel agency and airline customers."

Through the Red App Centre, agents can order the SeatGuru Red App and incorporate it directly into their Sabre Red Workspace, giving them more insight to select the best seats for travelers. The seat information from the SeatGuru Red App will build upon Sabre's recently enhanced seat map and seat booking capabilities for airlines in the Sabre travel marketplace.

"SeatGuru is a powerful travel planning resource that provides travelers insights on the best airline seats and in-flight amenities covering airlines worldwide," said Jami Counter, senior director of TripAdvisor Flights. "Being able to offer SeatGuru content through Sabre's extensive network of travel agents means we're helping even more travelers fly smarter and find a flight they'll love."

Sabre Red Apps help agencies increase efficiency and revenue, and improve service by creating a customized workflow to best meet their business needs and the needs of their customers.  Red Apps are individual applications that plug into the Sabre Red Workspace, extending its power and capability.

Sabre launched the Red App Centre in March 2012. Since then, Sabre has published more than 150 apps in the Red App Centre, with many more in development from more than 70 certified Red App providers. Agents in 100 countries have used the Red App Centre, generating more than 210,000 app downloads.

Sabre Travel Network®

Travel Network is Sabre's global business-to-business travel marketplace and consists primarily of our global distribution system (GDS) and a broad set of solutions that integrate with the GDS.

This marketplace is used by travel suppliers including approximately 400 airlines, 125,000 hotel properties, 200 tour operators, 50 rail carriers, 27 car rental outlets and 16 cruise lines to promote, personalize and sell their products to travel management companies, corporate travel departments and approximately 400,000 travel agents, around the word. The marketplace includes a mobile-enabled platform for travel buyers to shop, price, book and pay for travel.  In addition, Sabre provides data-rich solutions that give travel buyers and suppliers unique insights into their operations as well as customer shopping and booking trends. GetThere® provides technology to corporations through its innovative online and mobile booking tools  available in 15 languages and is used by thousands of companies in more than 95 countries including, a majority of the Business Travel News Corporate Travel 100.

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About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching more than 260 million unique monthly visitors** in 2013, and more than 150 million reviews and opinions covering more than 3.7 million accommodations, restaurants and attractions. The sites operate in 37 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

About SeatGuru

SeatGuru by TripAdvisor ( is the Internet's most comprehensive resource for airline information, incorporating tens of thousands of flyer reviews on airline seats, services, and amenities, as well as providing useful travel trips. SeatGuru offers more than 800 airline seat maps covering over 100 airlines so that travelers can find the best seats before they fly. SeatGuru is part of TripAdvisor, Inc.

In addition to, TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands:,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2013

**Source: Google Analytics, worldwide data, July 2013

Media Contact:

Heidi Castle

Kevin Carter
Senior Public Relations Manager
Office: +1 (617) 795-7577

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SOURCE Sabre Travel Network