Sabre launches new Red App to introduce bus content in South America

The inventory and fares for bus travel to more than 1,400 regional destinations are now available through Sabre's new VoyenBus Red App developed in Argentina. Agents will benefit from increased revenue opportunities through a commissions model and service fee

Feb 14, 2013, 05:00 ET from Sabre Travel Network

BUENOS AIRES, Argentina, Feb. 14, 2013 /PRNewswire/ -- Sabre Travel Network (, a global technology company serving travel suppliers and agencies, announces the launch of the VoyenBus Red App which for the first time equips agencies with automated real-time access to all schedules, fares and seat information on buses serving destinations throughout Argentina, Uruguay, Chile, Peru, Paraguay and Bolivia.


The seats and schedule information seamlessly integrates to every travel managed through the Sabre software, and also allows credit card payments. Each bus booking combines with air and hotel, as well as integrates into the Sabre Virtually There trip alerts service for mobile devices. Companies with managed travel programs will benefit from this alternate transportation option for their cost control.

The new launched content from more than 60 companies based in Argentina serving regional destinations are available for all Sabre-connected agents, provided through the online platform for ticket sales. VoyenBus is a local developer company to create this new app that is now live in the Sabre Red App Centre (, first business-to-business online marketplace with more than 85 different Red Apps and nearly 15,000 downloads generated from more than 400 agencies in 54 countries.

Jay Jones, Senior Vice President of Sabre Travel Network for The Americas region, said: "We are excited to work with VoyenBus and even more to recognize them among a group of suppliers committed to creating new opportunities in the travel marketplace, encouraging synergy between developers' creativity and Sabre technology." The executive remarked: "This new launch confirms that our agency customers are the first to experience innovation while enhancing the service they offer to customers, and at the same time the new Red App allows VoyenBus to reach to a global market of agencies and corporations that will help drive their business forward."

The VoyenBus Red App, available in multiple languages including English, Spanish and Portuguese, and the Sabre Red Workspace combine in a total travel solution that enhances the traveler experience through agencies and corporations. More destinations in Latin American countries will be added in phases this year.

Diego Marin, commercial director of, explained: "The creation of this new App results from strong collaboration with Sabre and our objective to partner with travel agencies, which can benefit from commissions as they shop with each bus company. The VoyenBus Red App in Sabre will add value and increase ground transportation for agencies and travelers, and for 2013 we'll keep adding new destination cities in Latin America."

The VoyenBus Red App works as an aggregator for schedules and fare information published on the Web by renowned bus companies from Argentina traveling across the region. The agent will be able to manage bookings one-way or round-trip, segments to be displayed in a single itinerary and profile (PNR) per traveler, as well as confirmed through an e-Ticket issued to the customer. Part of the automated process the bookings support Credit Card payment, and for corporate customers and TMCs an accounting line can be integrated on their Back Office for sales reporting.

About Sabre Travel Network

Sabre Travel Network® provides technology to the travel industry. It operates the world's largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).  Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 14 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually.

Sabre Travel Network is part of Sabre Holdings®, a global travel technology company serving the world's largest industry- travel and tourism.  For more information please visit:


Daniel Duarte

Sabre, Corporate Communication

+54911 40841730

SOURCE Sabre Travel Network