Safe Life Acquires Atlanta-Based Leading Distributor AED Brands

STOCKHOLM and NASHVILLE, Tenn., Sept. 4, 2025 /PRNewswire/ -- Safe Life, a leading provider of life-saving solutions with operations across North America, Europe and Asia, announces the acquisition of AED Brands, a Georgia-based company specializing in sales of automated external defibrillators (AEDs), consumables for AEDs and services related to life-saving readiness. AED Brands' sales and operations extend into nearly half of the states of the U.S., backed by a very strong web presence. The acquisition solidifies Safe Life's leading position in the market.

AED Brands was founded in 2004 by Keith Hildebrandt. Since that time, the company continues to be squarely focused on assisting customers in implementing cardiac arrest response programs that are compliant with state and federal legislation. Its strong values and community contributions have been instrumental in continuously attracting and retaining superb talent and building out its business platform.

"I am so happy to be able to welcome the AED Brands team into the Safe Life group," says Jimmy Eriksson, CEO of Safe Life. "Keith and the team have built and grown an impressive business – one we've had our eyes on for quite some time. Their capabilities and core values align extremely well with our existing businesses and strategies in the U.S., and I'm thrilled about the prospect of what we will be able to achieve together."

AED Brands will benefit from Safe Life's extensive capabilities while continuing to strengthen and grow its trusted brand.

Keith Hildebrandt, Founder of AED Brands, comments:
"I am deeply proud of what our team has built over the past two decades. From day one, AED Brands has been guided by core values of integrity, community, and a relentless focus on saving lives. These values align perfectly with Safe Life's mission and global vision. By joining forces, we will not only continue staying true to our purpose but also leverage Safe Life's resources and reach to expand our impact and help protect even more communities."

Safe Life has, since its founding, employed a strategy that combines organic growth with acquiring leading companies. This acquisition marks yet another important step in that strategy. As demand for AEDs and life-saving readiness continues to grow, Safe Life will continue to pursue strategic opportunities to expand its reach and impact.

About Safe Life
Founded in 2019, Safe Life is a group of companies focused on delivering life-saving equipment and training. With a core focus on AEDs, Safe Life has rapidly expanded across the world through a series of successful acquisitions, supporting a shared vision of safer communities everywhere. Learn more at https://www.safelife.se.

About AED Brands
AED Brands was founded more than 20 years ago by Keith Hildebrandt. Since inception, the company has prioritized delivering successful response programs while cultivating long-term customer relationships built on trust. Its unwavering team spirit stems from a foundation of strong ethics and professionalism and a work environment favorable to balance, family and faith. We're in it for life®. Learn more at https://www.aedbrands.com/

SOURCE Safe Life