SafeDK Revealed Thousands of Malicious In-App Mobile Ads Auto-Redirecting Users to Porn Sites
The company used its innovative 'User Ad Journey' solution to track malicious ads and unveil their origin.
SafeDK also announced reaching 400 million Monthly Active Users through working with top app publishers
HERZLIYA, Israel, Dec. 14, 2018 /PRNewswire/ -- SafeDK, the leading mobile Ad Intelligence and Quality Platform, today announced the official release of the world's first mobile user level ad journey, as part of its patent pending ad-visibility technology. The solution helps publishers track ads behind specific user complaints, identify and resolve malicious ad's sources, cut time spent by customer support and eliminate the need to reproduce the issue.
SafeDK used user-level analysis technology and utilized its wide coverage of 400M Monthly Active Users to track a specific user ad-journey, which led the company to uncover thousands of ads that auto-redirect users to porn sites. The company instantly alerted the ad networks that served the malicious ads and provided them with the information needed to manage the crisis as quickly as possible.
In-app malicious and fraudulent code that 'piggybacks' on innocent ads and auto redirect users to inappropriate sites has turned into an epidemic in the industry. Ad network SDKs are leaning on 3rd party programmatic solutions that are vulnerable to breaches and are exposed to manipulations.
SafeDK's user-level ad creative and performance data is the only solution which lets publishers identify ad-related issues which occur to specific users. Furthermore, the technology does not require any collection of private user information, which is essential for publishers in the GDPR era.
This new solution is part of SafeDK's Ad-Intelligence and Quality platform that helps publishers put an end to their blindness and enjoy full visibility of the ads served to their users. This enables them to safeguard their user experience while boosting ad-monetization ROI.
According to Orly Shoavi, SafeDK co-founder and CEO: "The User Journey solution that we recently added to our overall Ad Intelligence platform is built according to top publishers requests and their customer support needs. Since it was introduced to our first publishers, SafeDK User Journey was able to successfully resolve hundreds of user complaints. This has especially been apparent over the past couple of weeks, when we uncovered thousands of auto-redirects to porn sites and helped the ad networks block their malicious source."
"The top industry players, both publishers and networks, are becoming aware of the importance of ad quality to their user experience and bottom line, and therefore take responsibility for the situation. SafeDK reaching 400M monthly active users across its publishers, is a clear indication of that."
About SafeDK
SafeDK is a leading end-to-end mobile SDKs management platform which enables top app publishers to analyze, monitor and optimize the behavior of SDKs and ad-networks in their apps. Mobile apps commonly incorporate 3rd party SDKs, which are seen as black boxes by the app owners integrating them. With SafeDK, app owners can analyze, control and optimize SDK related impact on performance, stability, ad quality, blacklist violations and campaigns performance. Also, SafeDK lets publishers switch off problematic SDKs in real time and control specific permissions. SafeDK was founded in September 2014 by Orly Shoavi and Ronnie Sternberg and has offices in Israel and New York.
For more information, please visit: www.safedk.com.
Contact for press inquiries only:
Einav Laviv, G2M TEAM
[email protected]
SOURCE SafeDK
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