Safely Launches Comprehensive Online Monitoring Service, Social Monitor, and Offers Exclusive Access to Sprint Subscribers

New Service Helps Parents Make Sure Their Kids Are Making Smart Decisions on Facebook

Sep 20, 2011, 10:00 ET from Location Labs

SAN FRANCISCO, Sept. 20, 2011 /PRNewswire/ -- Safely(SM) (see release issued today), the next generation of personal security software services that enhance the safety of millions, today announced the launch of Safely Social Monitor. Designed to help parents monitor their kids' activity on Facebook, Social Monitor is available at no charge, for a limited time, to Sprint Family Locator and Sprint wireless subscribers before it is generally available later this quarter.


"Sprint is the best option for families who are seeking valuable, innovative solutions," said Sean Khurana, Vice President-Consumer Product Marketing, Sprint. "We are pleased to be able to offer early access to Safely Social Monitor for our customers. Just like Sprint Family Locator provides parents peace of mind as their children explore the physical world, Safely Social Monitor provides Sprint's connected families with comfort as their children explore the social world online with their mobile devices or home computer."

Safely sees Sprint subscribers as safety-conscious parents, and the perfect audience to receive a first look at this unique cloud-based offering. Early access means that Sprint customers can use Safely Social Monitor to gain new insight into their kids' online activities, in a straight-forward and comprehensive fashion. Committed to providing parents with all of the features and functionality that will empower them to keep their kids safe both online and on-the-go, Safely is also giving early adopters an opportunity to share feedback on the Social Monitor service.

Safely Social Monitor offers parents the ability to:

  • Understand who their kids' Facebook friends are - who they speak to most frequently, and what their ages and genders are
  • View newly posted photos of their kids
  • Receive alerts when their kids use certain phrases of concern or are tagged in photos which helps them intervene quickly to keep their kids safe
  • Monitor their kids' Facebook activity without requiring their kids' passwords
  • Keep up with all of their kids via one account versus multiple accounts for each kid
  • Get free access to regularly published Safely Spotlights for valuable tips and advice (see

"Safely has powered Sprint Family Locator since the beginning, providing comfort to the parents of millions of children," said Tasso Roumeliotis, CEO of Location Labs, the company behind Safely. "We built our award-winning family safety platform to help parents better navigate the new boundaries of parenting in the digital world. Safely services give parents the insights they need to keep up with their kids."

The launch of Safely Social Monitor expands Safely's innovative, carrier-grade mobile location and patent-pending safe driving services (Safely Locate and Safely Drive).  Sprint customers interested in trying Safely Social Monitor can do so for free by visiting  

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About Location Labs and Safely

Established by Location Labs in 2011, Safely(SM) provides services that enhance the safety of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping parents to keep tabs on loved ones through mobile alerts and online activity reports.

Safely includes: Safely Locate, a mobile location service available via AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere; Safely Drive, the only carrier-grade, patent-pending safe-driving service on the market, available via Sprint DriveFirst and T-Mobile DriveSmart Plus; and Safely Social Monitor, an online service that helps parents stay informed about kids' social network activities.

Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.'s 500/5000 list of America's Fastest Growing Private Companies in both 2010 and 2011. For more information: and

Contact Details:
Michelle van Kriedt
PerkettPR for Location Labs

SOURCE Location Labs