Safeway and Chevron Announce Joint Fuel Rewards Program

PLEASANTON, Calif., Oct. 24, 2012 /PRNewswire/ -- The Vons division of Safeway Inc. (NYSE:  SWY) has announced a new program with Chevron (NYSE:  CVX) to offer a joint Reward Points loyalty program. Customers who earn Gas Rewards by shopping with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in Southern and Central California. This new loyalty program will help maximize value and savings for both Vons / Pavilions and Chevron customers through the combination of quality, convenience and rewards.

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"Safeway listens to our shoppers and we understand the importance of stretching their grocery dollars and saving at the pump," said Mir Aamir, president of Customer Loyalty and Digital Technologies at Safeway. "By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable."

Beyond savings, customers also benefit from the ease with which they can earn and redeem their Gas Rewards.  With 264 Vons and Pavilions stores and well over 900 Chevron and Texaco branded stations in Southern and Central California, shopping and saving at the pump is now even more convenient.

"We're confident new and existing customers will be excited to use this new rewards program which teams up two quality brands. We wanted to offer customers the opportunity to reap the benefits and product offerings of both Safeway and Chevron," says Cary Knuth, general manager of Marketing, Sales, and Services for Chevron Americas Products.

Under the joint Reward Points program, for every 100 points earned by shopping at Vons and Pavilions stores, customers receive a 10 cent per gallon Gas Reward.  Points can be earned by shopping at Vons and Pavilions stores in the following ways:

• Customers receive one point per $1 spent on eligible grocery purchases.
• By purchasing qualifying gift cards, shoppers receive two points per $1 spent.
• For purchases made at the pharmacy, customers receive one point for every $1 of out-of-pocket cost, including co-pays.

Customers redeem their Rewards by simply swiping their VonsClub Card or ValuePlus Card, or by entering their phone number at the pump before fueling up. 

The joint Reward Points program is available in Southern and Central California, including the Fresno, Bakersfield, Los Angeles and San Diego areas.  See the Reward Points Program Terms and Conditions at Vons.com, Pavilions.com or in stores for complete details.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.Safeway.com

About Chevron
Chevron is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.

SOURCE Safeway Inc.; Chevron