Sage Announces New European Organization to Drive Mid-Market Growth

Jan 31, 2013, 03:00 ET from The Sage Group plc

PARIS, January 31, 2013 /PRNewswire/ --

Christophe Letellier Appointed as CEO Mid-Market Europe

The Sage Group plc has announced the formation of a new organization to drive its growth across the European mid-market. The organization, which is in place from January 2013 and is led by Christophe Letellier, will be aligned behind Sage's flagship solution, Sage ERP X3*, and other local mid-market offerings.

Sage recognizes the European mid-market as having common characteristics such as the size of customer, complexity of processes, and customers with international presence or ambitions. It is therefore replacing its country led mid-market businesses with a new European organization to deliver a set of common priorities and initiatives, covering areas from R&D to Sales & Marketing and Implementation & Support. The new organization will consolidate Sage's resources and leverage its assets while retaining and building on its local expertise, enabling it to deliver solutions to market faster, encourage innovation and drive competitiveness.

Christophe Letellier has appointed a new management team consisting of experienced leaders selected from Sage's mid-market businesses across Europe reflecting the organization's multi-cultural customer and partner base.

Letellier will retain his role as CEO Sage ERP X3 in addition to his new role leading Sage's European mid-market business. Sage ERP X3 has held a strong and growing market position since its launch and the new organization will serve to strengthen and build on this success.

Sage ERP X3 is Sage Group's global ERP solution for mid-sized companies and subsidiaries of large groups with international demands. For over 10 years Sage ERP X3 has been a proven and comprehensive ERP solution addressing mid-market companies' specific requirements and challenges in industries from manufacturing and services, to distribution and many more. Over 3,700 customers in 58 countries worldwide have chosen Sage ERP X3 because it is easy to use, rapid to deploy, and cost effective.

Alvaro Ramirez, CEO Europe, commented, "We now have a common set of priorities and initiatives across Europe and this clear business focus represents a big step forward. Christophe Letellier, with his experience leading the Sage ERP X3 business globally, as well as his previous success in executive roles in Sage, is ideally placed to take advantage of our mid-market growth opportunity and increase market share. Many of our mid-market customers need support to grow internationally and that growth can require more sophisticated and comprehensive solutions. Our unique understanding of a wide range of different businesses operating in or across different markets means we are best placed to deliver the benefits of technology and we're seizing this opportunity because we intuitively know what's right for our customers."

Christophe Letellier commented, "This new organization, and what it provides in terms of our ability to leverage our expertise and assets, represents a fantastic opportunity for Sage to grow our leadership position in the mid-market segment.  In leading the new organization I will ensure that we best serve our mid-market customers and our partner community who work closely with us to deliver the comprehensive solutions our customers demand."

Notes to Editors:

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Click here for biographies of the New European Mid-Market Management Team.

*Enterprise Resource Planning (ERP) is a business management solution designed to streamline customer operations and manage business processes all in a single application.  By integrating processes and data, ERP solutions help bring finance, customer relationship management, stock and supply management, project and job costing together across multiple locations, countries and industries.

About Sage

The Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13,500 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit

SOURCE The Sage Group plc