SAIC ROEWE Launches JIAYUE 07, Mass-Production SUV Powered by ByteDance Volcano Engine Doubao AI Model

SHANGHAI, Sept. 22, 2026 /PRNewswire/ -- SAIC ROEWE, a premium automotive brand under China's leading automaker SAIC Motor, officially unveiled the all-new JIAYUE 07, a mass-production AI-native family SUV equipped with Doubao, the advanced large language model developed by ByteDance's Volcano Engine. Marking a pivotal leap from screen-based artificial intelligence to embodied automotive AI, the ROEWE JIAYUE 07 delivers industry-first end-to-end intelligent interactive and travel execution capabilities, setting a new benchmark for global intelligent vehicle development.

Unlike conventional in-vehicle AI systems that only support simple dialogue and passive command responses, the JIAYUE 07's integrated Doubao AI model functions as a full-scenario intelligent mobile agent. The vehicle is capable of understanding vague, open-ended user intent, independently completing full-link travel services including destination screening, route planning, intelligent navigation, and realizing synchronous adaptive adjustment of in-cabin environment such as climate control, seat adjustment and ambient lighting. Collaborating with the high-level Momenta intelligent driving system, the SUV achieves autonomous whole-journey driving assistance and automatic parking, realizing one-stop intelligent travel from user intent input to vehicle execution.

For years, global AI competition has long centered on screen-based chatbots focused on text, image and code generation, with most intelligent technologies confined to digital terminals without physical execution capabilities. The launch of the mass-production ROEWE JIAYUE 07 signifies that China's automotive intelligent technology has broken the boundary of virtual AI interaction. It enables artificial intelligence to perceive, judge, and actively execute diversified physical travel behaviors through vehicles, completing the landmark transformation from "AI on screen" to "AI behind the wheel".

The global new energy vehicle competition has long focused on battery technology, cruising range, charging efficiency and manufacturing costs, where Chinese automotive brands have established absolute industrial advantages after years of technological iteration and supply chain improvement. As the industry enters the next development stage, the core competition dimension has shifted from electrification to intelligent embodied AI. Leading the global industrial transformation, SAIC ROEWE JIAYUE 07 achieves scalable commercial implementation of vehicle-mounted large-model AI, far ahead of many overseas conceptual intelligent vehicle solutions.

Different from overseas futuristic intelligent driving solutions that aim to completely replace human drivers and remain in the conceptual stage, the ROEWE JIAYUE 07 focuses on user-centric intelligent travel experience. It empowers human driving with full-scenario AI assistance to reduce driving burden, enhance travel safety and comfort, and has achieved formal mass production and road operation. It represents a mature, reliable and implementable embodied AI automotive solution, in sharp contrast to overseas forward-looking technological concepts that have not yet been commercialized.

China's unique industrial ecology lays a solid foundation for the rapid implementation of automotive embodied AI. As the only region in the world that integrates cutting-edge large-model AI technology, complete automotive industry supply chain, massive intelligent vehicle user base and ultra-fast product iteration capabilities, China enables the rapid landing, verification and optimization of AI vehicle technologies. While Silicon Valley continues to iterate on terminal chatbot algorithms, Chinese automotive enterprises have realized the large-scale implementation of embodied AI on road-legal mass-production vehicles.

Built on SAIC Motor's profound 70-year automotive manufacturing accumulation, the ROEWE JIAYUE 07 is positioned as a 150,000-level high-end five-seat intelligent SUV. Adopting a premium aesthetic design led by world-renowned automotive designer Joseph Caban, the vehicle boasts a 4900mm×1910mm×1753mm body size and a 2908mm ultra-long wheelbase, with an industry-leading 88.8% interior space utilization rate. Equipped with a 320km pure electric range and a comprehensive range of 1480km, it eliminates range anxiety for full-scenario family travel. Supported by the dual intelligent empowerment of Volcano Engine Doubao large model and Momenta R7 world model, the vehicle delivers full-scenario intelligent driving, ultra-low-latency AI interaction and leading cabin intelligent experience.

The launch of ROEWE JIAYUE 07 redefines the competitive pattern of global intelligent vehicles. As artificial intelligence becomes the core physical interface connecting humans and mobile travel, China has taken the lead in completing the commercial closed loop of "AI technology - vehicle carrier - user experience". The future global AI competition will no longer be limited to digital terminal iterations, and road-based embodied automotive AI will become the core track for technological breakthroughs and industrial upgrading.

About SAIC ROEWE

Founded with premium automotive manufacturing genes, ROEWE is a core intelligent vehicle brand under SAIC Motor, one of the world's top automotive groups. Rooted in China and facing the global market, ROEWE focuses on the R&D, manufacturing and sales of high-quality intelligent new energy vehicles. Adhering to the concept of user-oriented technological innovation, the brand deeply integrates cutting-edge artificial intelligence, new energy and intelligent manufacturing technologies, committed to creating safer, more comfortable and more intelligent mobile travel solutions for global users.

Official Website: https://www.roewe.com.cn/

SOURCE SAIC Motor ROEWE Brand