NEW YORK, Aug. 27, 2018 /PRNewswire/ -- Sailthru, the leading personalized marketing automation technology for retail and publishing, today announced that it has been selected as the winner of the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.
"Mobile marketing is one of the most exciting categories of MarTech and it is certainly one of the most dynamic as well," said James Johnson, Managing Director at MarTech Breakthrough. "The ability for mobile marketing programs to personalize, as well as drive customer loyalty, is nearly unmatched by other tactics, and Sailthru is a proven leader in the area of mobile marketing and messaging. Congratulations to the Sailthru team on their product innovation, helping brands better drive engagement. Sailthru's 2018 MarTech Breakthrough Award is certainly well-deserved."
Sailthru's broader multichannel marketing hub provides retail, ecommerce, publishing, media, gaming, and travel organizations with a broad set of messaging capabilities designed to connect the customer across mobile apps, email, website, social, and offline engagement. Sailthru Mobile key features include push notifications, in-app messaging, rich message centers, mobile messaging personalization, and mobile app content personalization. Sailthru's omnichannel consumer profiles enable mobile messages to be triggered and personalized by real-time context based on how an individual customer is engaging with a brand.
"Mobile has become the nexus of customer experience," said Neil Lustig, CEO, Sailthru. "This is where consumers access apps, email, web, and how brands can–and must–connect their digital channels and the offline experience. Sailthru is honored to be trusted by brands like Rent the Runway, Zola, and Thrive Market as they work to provide a seamless, personalized experience to their customers."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,000 nominations from over 12 different countries throughout the world.
Sailthru helps modern marketers acquire, grow, and retain customers. With over 3Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – enables its customers to easily deliver relevant, personalized engagement across all channels, powered by machine learning and first-party data, driving higher revenue, improved customer lifetime value and reduced churn. The world's most innovative publishers, including Business Insider, Refinery29 and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/