NEW YORK, July 26, 2016 /PRNewswire/ -- Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announces the hiring of Tom Janofsky as the executive vice president of engineering. This new hire will be a key contributor to Sailthru's continued rapid growth. The company has increased its revenues over 300 percent in the last three years and gained a more than 70 percent increase in market share among the largest retailers and media companies.
Bringing more than 20 years of experience to the company, Janofsky will lead engineering and data science innovation to help Sailthru's clients meet the evolving demands of consumers. Sailthru's comprehensive marketing platform helps retailers and online publishers improve upon their most critical metrics, including:
Retail & Ecommerce
Improving CLV by 20 percent
Lifting repeat purchase rates by 40 percent or more
Reducing Churn by 72 percent
Online publishers and media companies
Increasing pageviews by 160 percent
Lifting onsite recirculation traffic by 52 percent
Decreasing opt-out rates by 75 percent
These improvements are made possible by customers taking full advantage of Sailthru's cross-channel 1:1 personalization and communication capabilities for email, onsite, and mobile consumers.
"Retail and media are two industries buffeted by change: rapid technical evolution, customers moving to mobile channels, and strong competitive pressure. These trends, coupled with increasingly low margins on retail goods and challenges to publishing's CPM model have created a clear path for the continued modernization of customer engagement and the customer experience," said Janofsky. "Sailthru's platform, built around datasets tracking years of customer interaction and machine learning driven messaging, is uniquely positioned to take advantage of this changing market. Utilizing our unique data connected to email addresses gives us the advantage of delivering real business results from real people, not cookies or device IDs."
Prior to joining Sailthru, Tom was the chief technology officer at Blackfynn, where he led product and engineering. Before joining Blackfynn, Tom was senior vice president at Monetate, joining the company at its formation. At Monetate, Tom built an award-winning technical team of more than 65 engineers and data scientists, and developed its platform, scaling the technology to handle hundreds of millions of daily web transactions. His expertise as an engineering lead with specific experience in retail and ecommerce will have immediate impact on Sailthru's 400 customers, half of which are retailers.
"The rate of change in consumer behavior has retailers and digital media enterprises facing complex challenges as they strive to remain competitive," said Neil Lustig, chief executive officer at Sailthru. "Tom brings us invaluable experience in product development and team management, and his leadership will enable Sailthru to continue to deliver solutions for retailers and publishers as they work to more easily grow revenues and increase profitability. Sailthru is a disruptive force in the work of marketing technology and with Tom as our lead in engineering and data science innovation, we will accelerate the pace at which we deliver market-changing capabilities to marketers seeking modern, customer-centric solutions."
About Sailthru The Sailthru Customer Retention Cloudsm helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels – in email, on a brand's website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn for the world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.