Saint Spritz Celebrates Rapid Growth, Securing National Distribution In Just One Year

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Apr 02, 2025, 08:56 ET

JoJo Fletcher and Co-Founders Scale Ready-to-Drink Cocktail Brand with New Retail Partners, Including Target

DALLAS, April 2, 2025 /PRNewswire/ -- Saint Spritz, one of the fastest-growing wine-based ready-to-drink aperitivo brands is redefining the spritz category in the U.S., expanding its three SKUs from one state to 37 in just one year. With surging consumer demand, Saint Spritz has secured major retail partnerships, including Albertsons, H-E-B, Walmart, Whole Foods, Target, Total Wine & More. Over the next few weeks, the brand will roll out in Target stores nationwide, with full availability expected by mid-April.

A departure in every can-Saint Spritz delivers low ABV, ready-to-drink Italian spritzes that are low in sugar and calories, with no artificial juices or dyes. Inspired by their aperitif experience in the Amalfi Coast, each can was designed to feel like a vintage postcard from Capri-meant to look as good in your hand as it does in your feed. Available in three vibrant flavors: Amalfi, Hugo, and Sicilian.

A family-owned and operated brand, Saint Spritz was co-founded by sister-in-laws JoJo Fletcher and Mallory Patton, who set out to recreate the magic of a true Italian spritz-with cleaner ingredients and consistent flavor in every pour. They teamed up with their brother / serial entrepreneur Ben Patton, to launch Saint Spritz. Together, the trio has built one of the fastest-growing wine-based aperitivo brands in the country.

Founded by JoJo Fletcher, Mallory Patton, and Ben Patton, Saint Spritz is a majority women-owned, family-led brand inspired by their travels and love of Italian spritz culture. Containing 5% ABV, with only 150-160 calories per serving and no dyes or added sugar, Saint Spritz provides clean, full-flavor spritzes that are as beautiful in the glass as they are in the can. Upon pouring, consumers will notice vibrant hues stemming from the use of natural ingredients and botanicals. Its flagship Amalfi is the bright, citrus-orange pour consumers have come to expect, while the Hugo spritz—infused with elderflower and lime—shines for its rich, purple coloring. The company's Sicily Lemon Basil spritz is reminiscent of Italian sunshine in every sip.

The RTD category is experiencing rapid growth fueled by consumer demand for premium, better-for-you beverages. With one can equaling two cocktails and considerably less sugar than conventional spritz—with no dyes or artificial ingredients—Saint Spritz emerges as the clear choice for those seeking an authentic spritz they can feel good about. The brand was born during a family trip to Italy for the wedding of Ben Patton, now Saint Spritz' CEO. There, Mallory and JoJo became completely enamored with Italy's aperitivo culture.

"We fell in love with spritz cocktails in Italy but were bummed to discover that back in the States, no two spritzes ever tasted the same," said JoJo Fletcher, co-founder of Saint Spritz. "Each spritz varied in taste, sweetness, and even quality. We were shocked to learn that most contained artificial dyes, excessive calories, and large quantities of sugar. When developing Saint Spritz, we were intentional about every ingredient and were able to accentuate the beautiful colors and flavors we loved, while cutting everything that had previously dulled the joy of the aperitivo ritual. We're so proud of the finished product—watching our beautiful, purple, Hugo Spritz being poured into a glass is pure magic!"

Co-Founder Mallory Patton added, "We spent months perfecting our spritz to deliver a beautiful, high-quality cocktail that'd rival what you'd be poured at a bar. Saint Spritz is the perfect grab-and-go addition to girls' nights, trips to the beach, or whenever you're craving a vacay. We're so proud and honestly a little emotional—thanks to Target and our retail partners nationwide, we're now just a short drive away, ready to be a part of our customers' biggest celebrations and all the little moments in-between."

Designed to transport consumers back to the golden hour on the Italian coast, Saint Spritz has its sights set on fast growth to make premium aperitivo culture accessible, convenient, and unforgettable. Saint Spritz is available online and at select retailers for $14.99 per 4-pack. For more, visit www.saintspritz.com and follow @SaintSpritz on Instagram and TikTok.

ABOUT SAINT SPRITZ

Saint Spritz is a premium, ready-to-drink wine-based spritz made with clean ingredients without added sugars, artificial sweeteners, or dyes. Inspired by iconic Italian flavors, each can contains 5% ABV and two servings, delivering a full-flavored cocktail that brings vacation vibes to any moment.

Media Contact:

T-Aira Jelks

HYPH PR

[email protected]

310.694.0895

SOURCE Saint Spritz