Sakar Debuts New Bally Total Fitness™ Wearable Tech at CES

LAS VEGAS, Jan. 6, 2015 /PRNewswire/ -- 2015 INTERNATIONAL CES -- Electronics leader Sakar International today announced the launch of a new collection of fitness tracking wearable technology under a new licensing agreement with FAM Brands, a division of FAM, LLC., owner of Bally Total Fitness trademarks for multiple categories including electronics, health and wellness, apparel and fitness accessories.

The companies kicked off the new partnership with the debut of five inaugural products at the 2015 International CES. Designed for men and women, the lineup includes three Bluetooth bracelet-style activity trackers, a fitness watch and heart rate monitor.

"The Bally brand is synonymous with empowering anyone to lead an active, healthier lifestyle by making fitness accessible and affordable," said Liza Abrams, VP of Licensing with Sakar. "We're very excited to introduce this new line of wearable tech that continues in that tradition, featuring the latest in activity tracking and Bluetooth technology, which makes it easy and stylish to incorporate fitness into your everyday activities."

The new Bally Total Fitness collection includes the:

• Bluetooth Bangle Dot Matrix Activity Tracker (BLT-7201) is as much an accessory as a fitness tool. Featuring an easy-to-read dot matrix display, the stylish bracelet also syncs to the Bally app to track steps, calories burned, distance and sleep quality.
• Bluetooth Activity Tracker with OLED Display (BLT-5201) features a large, crystal clear OLED display that doubles as a wristwatch. The BLT-5201 is water/sweat resistant, features a high-capacity battery for up to 3 weeks of use between charging. The BLT-5201 also syncs with the Bally Total Fitness app to track health and fitness goals over time.
• Activity Tracking Watch (BLT-1701), with 6 operational modes to track steps, distance, calories burned and exercise time, with a 7 day memory, stop watch and alarm mode, plus date, time and day of the week display. Featuring a fully adjustable neoprene band, the watch is available in a variety of colors.
• Bluetooth Activity Tracker (BLT-2601) that tracks steps, distance, calories burned and sleep quality with 3 exercise modes for walking, stair climber and elliptical workouts. Featuring a long-life battery, the BLT-2601 syncs with the Bally Total Fitness app for Android and iOS to track progress toward fitness goals over time with easy-to-read graphs and charts to monitor progress.
• Heart Rate Monitor (BLH-4307) set that provides real-time heart rate monitoring to optimize workout intensity for maximum performance. The coordinating set features a small-profile, comfortable chest band and fitness watch with a large, easy-to-read display that also includes stopwatch, calories burned, date, time and alarm functions. Each operates on one CR2032 watch battery, included.

The new collection is expected to hit retail stores in Q2 2015, with prices ranging from $19.99 to $79.99. To learn more, stop by the Sakar/Vivitar Booth #12829 during CES, going on now through January 9 in Las Vegas, or visit www.sakar.com

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China.

About FAM BRANDS

Founded in 1985 by Mr. Frank Zarabi (CEO/OWNER), FAM BRANDS is a privately held company based in Commerce, CA. The company manufactures branded and private label apparel and maintains its position as a leader in the industry by incorporating the most innovative performance materials and technology in all of its versatile product designs. With brands such as Bally Total Fitness™, Marika, Balance Collection, Zobha,  TEHAMA, Peace and Pearls, and La Vie Jet Setter®, as well as licensed products featuring such labels as The Limited and Eddie Bauer, FAM BRANDS caters to all channels of retail distribution from big box stores to department store chains, sporting good specialists, gym/studio and spa stores—totaling over 15,000 locations.

SOURCE Sakar International

Related Links

http://www.sakar.com