ATLANTA, Dec. 20, 2016 /PRNewswire/ -- Salesfusion, the provider of a no-fail approach to marketing automation, today announced the integration of its Marketing Automation Platform (MAP) with Bullhorn, the CRM company that helps customer-obsessed organizations transform their business relationships. The native integration will allow recruiting and staffing firms to streamline and automate communications with both candidates and employers.
While the customer relationship management system (CRM) and applicant tracking system (ATS) are the lifeblood for recruiters, they have previously offered limited integration via middleware to marketing automation and lacked key functionality. Recognizing the unique needs of recruiters who work with both contacts and candidates as well as current and prospective clients, Salesfusion supports all necessary classifications of records while providing complete transparency into all interactions.
eHire, a well established recruiting firm that builds their processes specifically on a relationship-based recruiting methodology, used Bullhorn and Salesfusion disparately prior to the integration to optimize their recruiting efforts. With the new integration in place, eHire can now sync all of their core elements, including leads, contacts, candidates, opportunities and campaigns and have visibility to all communications on individual records in Bullhorn.
"Bullhorn gives us the tools necessary to manage relationships and optimize the recruiting process," said Kyle Tothill, Partner and Managing Director of eHire. "Having the solution integrated with Salesfusion allows us to leverage the power of recruiting alongside the value of a personalized marketing approach to deliver an enhanced experience and build personal relationships with recruits and new clients in a scalable way."
Because staffing and recruiting firms often use a specialized CRM to manage their sales and recruiting cycles, this integration allows sales, recruiting and marketing to complete the communication loop by syncing candidates, along with leads and contacts directly into the MAP.
"While it is second nature for recruiters to build relationships," said Carol O'Kelly, CEO of Salesfusion, "they have not had access to seamlessly automate communications with a personalized approach. Salesfusion has a strong history of providing the most robust and native integrations to leading CRMs and this is just another example of ensuring companies have access to integrate processes and tools to engage in a consistent way to nurture relationships and grow business."
Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company's solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion's commitment to ensuring success during every stage of growth at an affordable price point, visit www.Salesfusion.com.