ATLANTA, April 25, 2017 /PRNewswire/ -- Salesfusion, the provider of a no-fail approach to marketing automation, announced the availability of its Emerging Business Solution. By packaging together its platform and managed services, Salesfusion is providing complete marketing automation functionality as well as support to execute campaigns and ensure customers take full advantage of the platform.
"Previously, large enterprises had the competitive advantage when it came to marketing technology," said Carol O'Kelley, CEO of Salesfusion. "Now Salesfusion has leveled the playing field for smaller businesses. Our software with a service ensures emerging businesses have access -- to both the enterprise-grade marketing tools and the expertise to use them -- their enterprise competitors have been using for years. This is a game-changer for SMB marketers."
With new technology being developed and packaged services being offered, marketing automation is becoming more accessible and less costly for small and mid-size businesses. In fact, according to Gartner, 98% of all small business software buyers are shopping for automation software for the first time. And with over 60% of marketers naming lead generation as a priority over all other marketing goals, the number of new marketing automation users doesn't come as a shock.
However, software isn't the only marketing assistance SMB marketers are looking for. A 2016 survey by Ascend2 and Salesfusion found that when it comes to the execution of B2B marketing tactics, 70% outsource some or all activities. Given the vast majority of companies are looking for outside assistance to meet marketing objectives, Salesfusion introduced its managed services offering to act as an extension of its customers' teams and operate the marketing platform on their behalf.
"We recognize that marketing automation isn't as simple as just choosing a platform. Many companies have failed to achieve expected results due to lack of resources so we introduced software WITH a service to ensure our customers make the most out of their investment," said O'Kelley. "By offering our Emerging Business Program, we are providing access to both technology and expertise at a price companies can afford."
Details on the Emerging Business Program can be found here.
Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company's solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion's commitment to ensuring success during every stage of growth at an affordable price point, visit www.Salesfusion.com.