Salesfusion's Advanced AB Testing Increases Email Open Rates by 53% for Recruitment Technology Company
AppVault benefits with extensive marketing analytics, advanced AB testing and automated processes to deliver campaigns
ATLANTA, March 7, 2017 /PRNewswire/ -- Salesfusion, the provider of a no-fail approach to marketing automation, has automated and streamlined processes for AppVault, leading provider in the recruitment technology space. AppVault's talent acquisition software integrates with application tracking systems (ATS) to help companies attract, engage and hire the right talent and ultimately give recruiters the tools necessary to provide a better candidate experience.
Looking for a more consistent and coordinated way to get in front of decision makers within HR departments at enterprise-level companies, AppVault selected Salesfusion to automate their marketing efforts. AppVault chose Salesfusion based on its ease-of-use and tight integration to their current CRM, Salesforce.
"The easy to use, yet sophisticated platform Salesfusion showed our team was the ultimate decision maker for us," said Geoff Bell, Marketing Manager at AppVault. "Upon implementation, we quickly began developing visually appealing text and HTML emails to send to prospects and customers with minimal HTML knowledge."
Salesfusion's Advanced AB testing capabilities allowed AppVault to perform an automated subject swap on its monthly newsletter and increase email open rates by 53 percent. They have also found Salesfusion's nurture designer to be instrumental in scheduling, executing and optimizing all major marketing email campaigns.
"The innovation we have experienced over time to create, manage and analyze our marketing campaigns now is exceptional," said Bell. "Seeing conversions from an email campaign is always exciting, and watching open rates and clicks improve with each AB test we run creates new opportunities that we haven't seen before."
"AppVault is a great example of how growing companies can deploy marketing automation to drive strategic value and increase competitiveness," said Carol O'Kelly, CEO of Salesfusion. "Their team has done a phenomenal job of leveraging Salesfusion to improve outreach to both prospects and customers -- and have driven measurable results."
Click here to read AppVault's full case study on how marketing automation has transformed their business.
About Salesfusion
Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company's solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion's commitment to ensuring success during every stage of growth at an affordable price point, visit www.Salesfusion.com.
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