BOSTON, Dec. 17, 2018 /PRNewswire/ -- Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announced its new Instacart Direct Connection providing brands with more control over how their products are represented on Instacart. The news was shared at Groceryshop 2018 alongside the company's Retailer Scorecard for the Consumer Packaged Goods (CPG) industry, which found 76 percent of CPG brands report dissatisfaction with their retail partners due to issues with content control and communication.
"Whether shopping in store or online, customers want critical nutritional information and other product details so they can make the best purchasing decisions for them and their family," said Lauren Romaniuk, Senior Catalog Manager at Instacart. "Instacart is now empowering brands to have more control over how they're displayed in the Instacart marketplace. This not only increases the accuracy of product listings, but also helps items stand out on the digital shelf through immersive and personalized content, creating a more curated customer experience."
Limited control of product content is a major frustration for CPG brands, with 34 percent of brands surveyed in the Retailer Scorecard citing this issue as a driver of negative experiences with online retailers. Friction surrounding content updates and the speed at which they are made were the two top frustrations listed by brands in the report. The Instacart Direct Connection enables brands to enrich the existing product content on Instacart submitted by retailers to meet brand standards, as well as drive SEO and conversion. Using the Connection, brands and retailers can automatically exchange product information in real-time. Brands are also notified of changes in product content requirements by retailers.
"With Nielsen estimating that 70 percent of consumers will be grocery shopping online by 2025, CPG companies that cannot deliver robust product experiences to retailers, quickly, will lose market share," said Rob Gonzalez, co-founder and EVP of Strategic Marketing at Salsify. "Brands and retailers need new ways of working together at the pace of ecommerce."
The lack of collaboration among retailers and brands represents much more than an annoyance - it translates into missed revenue opportunities for both brands and retailers as product content directly impacts search rankings, conversion rates, return rates and more. Retailers looking for a guide on how to improve collaboration with suppliers can review product content management best practices employed by Walmart and Instacart highlighted in the report. Brands interested in furthering collaboration among retailers and brands can join the OXA, a growing consortium of 90+ brands that work with retailers to enable an open ecosystem that powers the digital shelf with the speed, flexibility, and individualization consumers demand.
To learn more about Salsify's Instacart Direct Connection or the Retailer Scorecard for the CPG industry, visit www.salsify.com or stop by booth #510 at Groceryshop 2018.
Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.
For more information, please visit: http://www.salsify.com.
Media Relations at Salsify