Salter>Mitchell and Porter Novelli to Develop Consumer Initiative for Compassion & Choices

WASHINGTON, Sept. 3, 2014 /PRNewswire/ -- Behavior-change marketing firm Salter>Mitchell and global communications leader Porter Novelli have been selected to provide marketing and communications support to Compassion & Choices, the leading nonprofit organization working to improve care and expand choice at life's end.

Working with global design and innovation consultancy Continuum, Salter>Mitchell and Porter Novelli will develop a multi-disciplinary campaign to increase the power of patients and ensure their wishes and priorities are fulfilled at the end of life. The media relations work will be led out of Porter Novelli's Washington, D.C. office.

"We are excited to work with a great new team of social change partners," noted Compassion & Choices President Barbara Coombs Lee. "We selected the integrated team of Salter>Mitchell, Porter Novelli and Continuum because each organization saw the need for and opportunity in this campaign, and, collectively, the team showed a great passion for our mission."  

Compassion & Choices is the leading nonprofit organization committed to helping people die with as much comfort and dignity as possible. The organization offers free consultation, planning resources, referrals and guidance. Compassion & Choices works across the nation to protect and expand options at the end of life.

"We always seek tough challenges focused on change – that's our niche," said Peter Mitchell, a founding partner at Salter>Mitchell. "My generation – the Baby Boomer generation – is used to having control over what matters in our life. Eventually, we all want that control over our final chapter – how we die. What we're doing with Compassion & Choices is working to ensure that that vision becomes the typical reality."

"Our partnership with Compassion & Choices demonstrates our continued passion for driving positive and substantive change around important issues," said Jennifer Swint, managing director of Porter Novelli's Washington, D.C. office. "We look forward to working hand-in-hand with our partners to improve end-of-life choices for all."

About Compassion & Choices
Compassion & Choices is the oldest and largest national nonprofit organization working to improve care and expand choice at the end of life. To learn more about Compassion & Choices visit www.compassionandchoices.org.

About Salter>Mitchell
Salter>Mitchell is a multi-disciplinary agency of writers, designers, coders, filmmakers, planners, advocates and media experts focused on change – behavior change, culture change, policy change and changes in public opinion. With offices in Orlando, FL, Tallahassee, FL and Alexandria, VA, and public and private sector clients across the country, Salter>Mitchell provides behavior-change marketing, advertising, user experiences, public relations, advocacy and culture change under a framework anchored in behavioral science and focused on change. Awareness is not our bottom line. Change is. www.saltermitchell.com. 

About Porter Novelli 
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem." The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Continuum
Continuum, a global design and innovation consultancy, creates products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide, including American Express, Amplifon, BBVA, Herman Miller, Procter & Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai. www.continuuminnovation.com

Contact:              
Tricia Whittemore
Porter Novelli
[email protected]  
212-601-8449

SOURCE Porter Novelli