Salvatore Ferragamo Launches Online Trunk Show Featuring Women's Spring/Summer 2012 Runway Collection

NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Salvatore Ferragamo announces the launch of the Spring/Summer 2012 Women's Runway online trunk show to go live on Thursday, January 26th. This important digital initiative marks the only opportunity to purchase the RTW collection via e-commerce which will be available for pre-order on the site for a limited time period. The trunk show will offer a range of head-to-toe runway looks from the Spring Summer runway collection including clothing, shoes and handbags.

(Photo:  http://photos.prnewswire.com/prnh/20120126/NY41902)

"Her sense of style is eclectic and refined, combining amphora trousers in silky fabrics, detailed with a torchon at the waist," describes Massimiliano Giornetti of the Spring/Summer Ferragamo woman. "She wears tailored jackets with a dazzling micro-sequinned top, creating a sophisticated flow of movement. In the evening, she shifts from the voluminous consistency of lurex crochet dresses adorned with chain applications to laminated chiffon styles that slide against the body like molten metal, showing glimpses of bare skin."

Unique in the luxury digital sector, Ferragamo's online trunk show will feature a user-friendly styling tool where customers can create their own looks by mixing and matching ready-to-wear and, for the first time, accessories from the actual runway looks as designed by Creative Director Massimiliano Giornetti. Additional features include user created look shareability through Facebook and Twitter.

Quantities will be limited and available to US residents only. 

Salvatore Ferragamo S.p.A. is the parent company of the Salvatore Ferragamo Group, one of the world's main players in the luxury goods sector, which origins could be traced back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, clothing, silk products and accessories, as well as fragrances for men and women. The Group's product range also includes eyewear and watches, manufactured by licensees. Attention to uniqueness and exclusivity and successful harmony of style, creativity and innovation with typical Made in Italy quality craftsmanship have always been the hallmarks of the Group's products. With about 2.800 employees and a network of 578 mono-brand stores, the Salvatore Ferragamo Group operates in Italy and worldwide, with a broad footprint in Europe, the Americas and Asia.

www.Trunkshow.Ferragamo.com

SOURCE Salvatore Ferragamo