Sam Mustafa of Charleston Weighs in on New Food Service Spending Study

CHARLESTON, S.C., Sept. 4, 2012 /PRNewswire/ -- It is a common perception that each generation of Americans adopts different perspectives and behaviors regarding culture, political beliefs and most importantly, finances. Although the rough economy has caused many recent college graduates to become discouraged about their financial futures and job opportunities, a new report from Technomic reveals a growing positive outlook among the generation regarding future success. A recent article from PizzaMarketing.com highlights this research and notes that this newfound confidence is expected to immensely contribute to the foodservice industry. As an expert in demographic trends, Sam Mustafa of Charleston provides dining, nightlife and catering resources to residents and tourists in the Charleston, South Carolina area.

According to the article, "Half of Millennials expect their personal financial situation to improve in the coming year while only one-fifth of all consumers surveyed think their financial situation will worsen in that time." The Generational Consumer Trend report developed by Technomic also found that despite lower incomes among Millennials as compared to older consumers, a greater percentage of the group report that they visit upscale casual dining restaurants at least once a month; of those studies 42 percent of Millennials reported this behavior, while only 33 percent of Gen Xers and 24 percent of Boomers identified their dining practices as such. The article explains this trend noting that Millennials are typically over-consumed with work and social responsibilities leaving them little time to cook dinner for themselves at home.

Although more Millennials are expected to contribute to the foodservice industry, the article also notes that this age group is motivated by restaurants that provide healthy eating options and discounts. Sam Mustafa—Charleston Hospitality Group founder—is encouraged by these findings, noting that young residents are growing in Charleston, especially those that decide to stay in the area after attending local universities. Paying attention to the needs of local residents and area tourists, Mustafa is dedicated to providing an array of options that meet the demands of both younger and older consumers.

Sam Mustafa concludes, "Charleston Hospitality Group is dedicated to reaching out to the younger generation that is growing within the area. Currently, our use of social media combined with electronic marketing allows us to connect with our younger audience in a way that speaks to their generation and encourages them to experience what this unique city has to offer."

ABOUT:

Sam Mustafa founded the Charleston Hospitality Group in 2008 as a resource to provide residents and tourists with the best in food, nightlife, catering and transportation available in Charleston, South Carolina. As a resident, Sam Mustafa believes that Charleston offers a wide array of options in entertainment, activity and relaxation for tourists and citizens alike. In five years, Sam Mustafa has enabled the Charleston Hospitality Group to expand as a successful business that currently operates and manages five brands and eight companies. Through his group's work, Mustafa continues to help improve the local community and allow visitors to appreciate all that it has to offer.

SOURCE Charleston Hospitality Group