Sam's Club® Introduces New Calle Azul Tequila

BENTONVILLE, Ark., Nov. 18, 2010 /PRNewswire/ -- Sam's Club, the nation's eighth largest retailer and leading membership warehouse club, announced today its private brand Calle Azul anejo tequila is available in more than 250 Sam's Club locations. Calle Azul is 100 percent agave anejo tequila produced by the Rodolfo Gonzalez family of Mexico and imported by The Sazerac Company.

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"We are very excited about the addition of Calle Azul tequila to Sam's Club just in time for the holiday season," said Mark Kenny, senior director, Wine, Beer and Spirits at Sam's Club. "We know that our members are looking for great values on the items they need for entertaining family and friends and we are proud to offer this fine unique artisan tequila."

Calle Azul is double distilled using the traditional pot still method from hand-selected agave growing in the Highlands of Jalisco and is aged for a minimum of 18 months in carefully-selected American oak barrels.  Spirits experts have already awarded Calle Azul with a 2010 Gold Medal at the Spirit of Mexico Tequila Competition, a score of 91 points from the Beverage Tasting Institute and a score of 92 points, meaning "excellent and highly recommended," from Paul Pacult's 2010 Ultimate Spirits Challenge.

"Created by Mexican tequila master Rodolfo Gonzalez using his family's 125-year-old distilling process, Calle Azul is truly an amazing anejo tequila that meets the highest industry standards for both quality and flavor," said David Grapshi, tequila national sales manager for the Sazerac Company. "Its unique taste and aroma are a result of the small batch distillation process passed down through three generations of the Gonzalez family.

Calle Azul is available in a 750 mL bottle and will retail for $19.99. Membership is not required to purchase alcohol on location.

To locate a Sam's Club nearest you, visit samsclub.com. For Sam's Club's ideas and tips on holiday entertaining visit the Holidays Made Simple website at samsclub.com/holidays or download the Sam's Club mobile application to your iPhone, Android or BlackBerry.

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About Sam's Club

Sam's Club is a division of Wal-Mart Stores, Inc., (NYSE: WMT). The first Sam's Club opened its doors in Midwest City, Okla., in 1983. Today, Sam's Club serves more than 47 million U.S. Members with locations nationwide, as well in Brazil, China and Mexico. Sam's Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Sam's Club. Visit samsclub.com for more information.  

About The Sazerac Company

Sazerac is one of New Orleans' oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California and Baltimore, Maryland. For more information, please visit www.sazerac.com.

SOURCE Sam's Club