Samsung and Texas Instruments demonstrate the first WVGA beam projector-embedded mobile phone at CES

LAS VEGAS, Jan. 6 /PRNewswire/ -- At this year's Consumer Electronics Show, a new Samsung Electronics mobile phone with embedded projection (Model Name: W9600) in a compelling form factor will be shown at the Digital Experience (a Pepcom Event) at 7 p.m. on Wednesday, Jan. 6 at the Mirage Hotel. The Samsung Projector Phone uses Texas Instruments' (NYSE: TXN) new DLP® Pico(TM) WVGA Chipset to project stunning native DVD images. The pico projection feature removes the limitations of the mobile phone screen by providing "big picture" viewing experiences for sharing pictures, watching videos, playing games, viewing e-mail attachments, and even giving presentations. Any content can instantly be projected whether it is stored on or streamed to the phone. Featuring a lightweight and compact design, the Samsung Projector Phone can display images in excess of 60 inches depending on ambient light conditions.

"Building upon the excitement and success of our W7900 projection phone in Korea last year, this new phone transforms the mobile phone experience, giving users the capability to share large, stunning native DVD images from the palm of their hands," said David Noh, vice president at Samsung Electronics. "We continue to transform the limitations of mobile viewing to provide complete mobile office and entertainment solutions that enhance people's lives."

"We are amazed that this kind of image in terms of size, brightness, and resolution is possible from a mobile phone -- and for Samsung to achieve this without any compromise in the form factor of a contemporary cell phone is truly impressive," said Frank Moizio, DLP Emerging Markets business manager. "This phone's 'big picture' capability not only enhances the individual use experience, but also gives the user the capability to share experiences in a compelling way -- opening the opportunity for numerous entertainment and business applications."

A brief list of the Samsung Projector phone capabilities follows:

DLP Pico projection features:

• Sample of applications supported by pico projection feature:
  • Web surfing
  • Viewing digital photos (.jpg format)
  • Viewing video content in various formats including DivX
  • Giving PowerPoint slide presentations
  • Flashlight capabilities
• Resolution: DLP Pico WVGA resolution with over 400,000 pixels
• Contrast ratio: >2000:1
• Image size: Greater than 50 inches depending on light conditions

Mobile phone features:

• 5.0-megapixel camera
• High-resolution color AMOLED touch screen
• Intuitive flick navigation to view presentations and photo slide shows
• Ultra-contemporary sleek and lightweight design

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema (DLP Cinema®) and large-screen HDTVs. Many of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 14,000 screens worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors, which switch incredibly fast to create a high-resolution, highly reliable, full-color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped. For more information, please visit www.dlp.com or follow DLP on Twitter at www.twitter.com/TI_DLP.

About Texas Instruments:

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products