Samsung Kicks off "Summer of Play" to Share the Fun of Galaxy Player

Road Trip Invites Consumers to Experience the Galaxy Player in New and Unexpected Ways

RIDGEFIELD PARK, N.J., July 16, 2012 /PRNewswire-USNewswire/ -- Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, is embarking on a national road trip this summer with its not-to-be-missed "Summer of Play" FunCruiser, inviting consumers to experience its Galaxy Player devices that take content, video and music to a whole new level of fun.

Beginning today in Boston and over the next five weeks, "Summer of Play" will roll into each city for two days to high-traffic areas like Boston's City Hall Plaza and Chicago's Wrigley Field. Unsuspecting passersby will be greeted with pop-up comedy routines and improvisational skits that bring to life the Galaxy Player's myriad capabilities and features. Imagine Angry Birds set to an acrobatic dance or a live-action race around the FunCruiser to showcase the thrill of Need for Speed. Consumers will witness pop-up comedy routines and have the chance to win a variety of prizes including their very own Galaxy Player.

The Galaxy Player line, available in three screen sizes of 5.0, 4.2 or 3.6 inches, make gaming, videos and music more fun than ever. Easily connect to Wi-Fi hotspots anywhere to get instant access to the latest content, and play video and music in a variety of formats. Users can connect to other devices using USB 2.0 or Bluetooth 3.0 connectivity, or simply load the device via a micro SD card. Plus, because the device runs on Android™ 2.3, Gingerbread, a world of apps is a touch away.

Following Boston, Summer of Play tour stops include New York's Flat Iron District, Chicago's North Avenue Beach, Minneapolis's Target Field and the Santa Monica Pier in Los Angeles, among others. The tour will conclude in LA with an appearance on Jimmy Kimmel Live!

The show's correspondents will hit the streets to commemorate the end of summer by sharing the fun of Galaxy Players with LA tourists and natives alike. To follow along with the tour and view a complete schedule, fans can visit www.SamsungSummerofPlay.com.

"Samsung's Summer of Play lets us bring the core of our new Galaxy Players – play! – on the road, giving our fans the opportunity to disconnect from the hectic days of summer and just have fun with the Player's amazing features," said Travis Merrill, Director of Product Marketing, GALAXY devices, Samsung Electronics America. "Whether it's music, video or gaming, our new Galaxy Players enhance the fun for any experience, and what better way to showcase them than on a nationwide road trip?"

Samsung fans not located in one of the five tour stop cities need not feel left out of the festivities. Via the brand's social media channels, fans are invited to enter the "Summer of Play" sweepstakes by sharing their own summer fun experiences and enter to win:*

• Samsung "Summer of Play" Facebook App – Once fans like the Samsung USA page or the Samsung Mobile USA page and click on the "Summer of Play" application, they'll be asked to share their ideas about what makes their ideal summer day of play. One winner per day will be chosen to receive a Galaxy Player, and at the end of summer, one grand prize winner will be chosen to have his or her dream summer day brought to life.                           
• Samsung "Summer of Play" Twitter Sweepstakes – Twitter users are invited to visit SamsungSummerofPlay.com to enter an tweet about the ideal summer day of play. Similar to the Facebook App, lucky fans will be chosen every day from kick off to the final event in Los Angeles to receive a Samsung Galaxy Player.
• Samsung Tumblr – Fans who submit photos and videos of their own summer fun will have the chance to see them posted on Samsung's Tumblr page, showcasing how fans across the country are celebrating summer.                                                                                                        

* NO PURCHASE NECESSARY. Starts 7/13/1, ends 9/5/12. Legal residents of 50 U.S./D.C., 18 years or older only. See www.SamsungSummerofPlay.com for complete details, entry instructions, odds of winning, etc. Void where prohibited.

About Samsung Electronics America 
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for information.

CONTACT:
Hilary O'Byrne, Zeno Group for Samsung
D: 212-299-8965 I M: 646-445-0014
Hilary.O'[email protected]

SOURCE Samsung Electronics America