Samsung launches ATIV Book 9 Spin and ATIV Book 9 Pro, the first laptops to feature Assertive Display by Apical

The ATIV Book 9 range are the first laptops to take advantage of Assertive Display, already deployed widely in smartphones and tablets

Jan 19, 2016, 00:00 ET from Apical

LONDON, Jan. 19, 2016 /PRNewswire/ -- Apical, developer of advanced imaging technologies for mobile devices, announces that Samsung uses Assertive Display to enhance the quality of its ATIV Book 9 Pro, a high-performance laptop with a 4K display, and the ATV 9 Book Spin, a 2-in-1 laptop.

Both products feature what Samsung calls "real-time HDR," controllable by the user via a dedicated function key, which are enabled by Assertive Display. Real-time HDR allows users to watch movies and play games even outdoors in sunshine, and also enables laptop brightness to be reduced to save battery without impacting the viewability of such content.

Assertive Display has already been widely adopted by leading smartphone and tablet makers worldwide, since it enables a high-quality, multimedia experience from darkness to bright sunlight, while at the same time conserving battery life. Assertive Display is based on over a decade's research into human vision and has emerged as the primary means for mobile devices to deliver a seamless viewing experience in any viewing conditions.

Says Michael Tusch, CEO of Apical: "After seeing Assertive Display become the standard in display management for smartphones and tablets, we're very pleased to see Samsung become the first laptop vendor to introduce this technology. Coupled with the high-quality 4K display, the ATIV Book 9 Pro provides a level of multimedia experience not previously seen on a laptop."

Apical is the leader in advanced imaging and video processing technology. The company's products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK. For more information, visit