AUSTIN, Texas, Dec. 15, 2015 /PRNewswire/ -- Sanders\Wingo Advertising created a trailer for a movie about the struggle agencies go through to come up with the perfect holiday card. Of course, the creative director (or chief holiday card officer) is demanding, time is short and, the project begins to negatively affect the creatives' lives. As anyone who has worked in advertising knows, it is inspired by all-too-true events.
"We wanted to poke a little fun at how much time and effort ad agencies put into their holiday cards by basically putting a ton of time and effort into our own," said writer and director, Carter Pagel.
In addition to the internal creative and production services at Sanders\Wingo, a lot of other big names in the business pitched in. Beast did the editorial, Massive Music scored the piece, Moon Pie Media produced it, Company 3 did color correction and ponysound did the audio mix.
Pagel added, "We were really fortunate to have so many talented friends jump on board when they heard the idea, and they all did an amazing job. We could not have made this without them."
Before the trailer and website went live to the world, Sanders\Wingo sent out an email to all their clients and friends giving them an exclusive sneak peek at the trailer and also informing them that a donation had been made in their names to The Reynolds Home and Helping Hand Home for Children. View the video at http://www.theholidaycardthemovie.com/.
Sanders\Wingo's work includes strategy, media and creative development for AT&T, KFC, Ocean Alexander, GECU, Bee Sweet Lemonade, Destination El Paso and other major brands. The agency is home to more than 90 creative entrepreneurs and independent thinkers in Austin and El Paso, Texas, as well as New York. Learn more at sanderswingo.com.