Sandra Cordova Micek Named Senior Vice President of Marketing at USA TODAY

MCLEAN, Va., June 20, 2011 /PRNewswire/ -- Sandra Cordova Micek has been named senior vice president of marketing for USA TODAY where she will oversee marketing, brand development, communications and research. Micek will serve as a member of the USA TODAY senior management team.  

"Sandra is a proven marketing executive with a broad range of experience across media. I'm thrilled to have her join USA TODAY. Her expertise across platforms and her extensive marketing experience -- from consumer to integrated strategic marketing -- will be a tremendous asset to us," said David L. Hunke, president and publisher of USA TODAY.

Micek joins USA TODAY from NBCUniversal, where as part of the Integrated Strategic Marketing Team she led the "Women at NBCU" initiative. In addition to building the highly successful "Women at NBCU" brand, she oversaw the development of several customized programs across numerous NBCUniversal platforms for such clients as American Express, Proctor & Gamble and PepsiCo.

"I'm excited to join USA TODAY's exceptional team. USA TODAY is a pioneer in the industry and a company I have long admired. As one of the leading multiplatform media organizations in America, USA TODAY is focused on growing its iconic brand and I am looking forward to leading that effort," said Micek.

Prior to joining NBCUniversal, Micek spent nearly 10 years in Silicon Valley, holding a variety of leadership positions at Yahoo!, including guiding consumer and partner marketing for some of Yahoo!'s key businesses such as Yahoo! Mobile and the subscription-based Yahoo! Personals. Micek also was part of a newly formed marketing solutions group of Yahoo! that contributed to the company's leadership in the marketplace.

In addition, Micek served as a management consultant with Accenture's "Communications, High Tech & Media/Entertainment" strategy practice in San Francisco and London.  She began her career at Turner, where she was part of the industry's first cross-platform group developing programs for advertisers that spanned Turner's portfolio with properties such as TNT, TBS, CNN, HLN and the Cartoon Network. Micek also helped launch CNN's Airport Network.

Micek attended Syracuse University, where she earned a Bachelor of Science degree from the S.I. Newhouse School of Public Communications. She also holds an M.B.A. from The Wharton School at the University of Pennsylvania where she was a Ford Motor Co. Marketing Scholar.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website  launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than eight million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY