NEW YORK, Jan. 4, 2017 /PRNewswire/ -- Sands Brothers Asset Management, LLC (Sands Brothers), and Genesis Merchant Partners, LP (Genesis Merchant Partners), are pleased to announce the sale of the assets of Viactiv Holdings, LLC (Viactiv), to Adare Pharmaceuticals (Adare), a Portfolio Company of Texas Pacific Group. Viactiv, the #1 doctor recommended calcium supplement chew, was originally purchased from the McNeil Nutritionals division of Johnson and Johnson in December of 2012.
"Viactiv is a high-quality brand with great distribution across multiple retail chains. It was a wonderful investment for us and we continue to believe that it has a great deal of potential. We believe that Adare's commitment and understanding of the market opportunity will allow them to leverage Viactiv's tremendous brand equity to grow the business in this extremely competitive industry," said Martin Sands, Co-Chairman of Sands Brothers and Senior Portfolio Manager of Genesis Merchant Partners.
Steven Sands, Co-Chairman of Sands Brothers and Senior Portfolio Manager of Genesis Merchant Partners also added, "As the nutraceutical segment of the female health and nutrition market continues to expand, we believe Viactiv is well positioned to capture a significant portion of this attractive and growing category. We look forward to working with Adare over the course of the next few months through this transition in ownership to help maximize value."
Sands Brothers Asset Management is a provider of investment management and advisory services to institutional and high net worth clients around the world. Sands Brothers is registered as an investment advisor with the U.S. Securities and Exchange Commission since the firm's founding in 1999. Martin Sands and Steven Sands have created a firm that provides investment management and advisory services for equity, venture and credit strategies.
Genesis Merchant Partners, LP ("GMP") is focused on making strategic and opportunistic asset-based and secured loans in underserved markets. GMP makes loans to both US and non-US companies as well as both public and private companies. GMP offers financing to companies with strong assets and cash flows in niche markets that are often overlooked by banks and other traditional providers of capital. GMP may also make other types of opportunistic investments.
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SOURCE Sands Brothers Asset Management