Sanitizer Market size to grow by USD 1,129.1 million from 2022 to 2027; The increase in hygiene consciousness drives the market - Technavio

NEW YORK, July 31, 2023 /PRNewswire/ -- The sanitizer market size is set to grow by USD 1,129.1 million from 2022 to 2027 and register a CAGR of 4.78%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. The report is segmented by product, distribution channel, and geography. Read our Sample Report

The report also covers the following areas:

• Sanitizer Market size
• Sanitizer Market trends
• Sanitizer Market industry analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. 3M Co., Bath and Body Works Direct Inc., Boots UK Ltd., Dabur India Ltd., Ecolab Inc., Godrej Consumer Products Ltd., GOJO Industries Inc., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Kimberly Clark Corp., Lion Corp., LOreal SA, PZ Cussons Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Vi Jon LLC, and Amway Corp. are some of the major market participants. 

Sanitizer Market 2023-2027: Segmentation

• Product 
• Hand Sanitizer
• Food Contact Surface Sanitizers
• Distribution Channel 
• Offline
• Online
• Geography 
• North America
• Europe
• APAC
• South America
• Middle East And Africa

The market share growth by the hand sanitizer segment will be significant during the forecast period. Vendors continually introduce a diverse range of hand sanitizers to maintain their presence in the market. They offer various dispenser types, such as vaporizers, portable bottles, and manual/non-touch dispensers, providing consumers with ample choices. The introduction of skin-friendly, durable, and eco-friendly products is expected to fuel segment growth. The expansion of this segment is closely tied to the growing Internet user base, as online platforms act as a distribution medium between retail solution providers and consumers. The increased online searches for hygiene products in the past five years have opened up opportunities for market growth. Online shops, with better accessibility, reputation, and product diversity, hold significant importance in selling hand sanitizers. The flourishing e-commerce industry and the rise in websites selling hygiene products are expected to drive segment growth during the forecast period.

To help businesses improve their market position, the sanitizer market provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include 3M Co., Bath and Body Works Direct Inc., Boots UK Ltd., Dabur India Ltd., Ecolab Inc., Godrej Consumer Products Ltd., GOJO Industries Inc., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Kimberly Clark Corp., Lion Corp., LOreal SA, PZ Cussons Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Vi Jon LLC, and Amway Corp.
Vendors Offerings 

• 3M Co. - The company offers sanitizer such as 3M littman BT avagard handrub.
• Ecolab Inc. - The company offers sanitizer such as Dabur Sanitize air sanitizer.
• Godrej Consumer Products Ltd. - The company offers sanitizer such as sink and surface cleaner sanitizer.

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Market Dynamics

Key Sanitizer Market Driver

The increase in hygiene consciousness is notably driving the market growth. Hand sanitizer, containing alcohol or persistent antiseptic, is recommended when soap and water are scarce. It effectively kills various bacteria, including antibiotic-resistant bacteria and tuberculosis. Research shows that hand sanitizer is more effective than hand washing against the common cold. Thoroughly cleaning and disinfecting food contact surfaces is crucial to prevent harmful microorganisms from contaminating food. Younger generations and high-income individuals have a positive perception of disinfectants due to access to information and purchasing capabilities. Growing awareness of hygiene benefits has led to increased demand for disinfectant products like hand sanitizers and food contact surface sanitizers, driving market growth during the forecast period.

Significant Sanitizer Market Trends

Rising demand from developing regions is an emerging trend shaping market growth. Disinfection practices in rural areas of developing regions like APAC, MEA, and South America are limited due to lower awareness among the population. However, urban populations in countries like India, China, Japan, Mexico, and Brazil are growing due to improved job opportunities, leading to increased disposable income and improved living standards. With more working women, household income has risen, allowing consumers to afford basic necessities and luxuries. Vendors are targeting these regions to tap into the growing market by using advertising campaigns to educate customers about the importance of disinfection. As a result, the adoption of disinfectants is increasing in developing regions, driving the global disinfectant market during the forecast period.

Major Sanitizer Market Challenge

Health risks associated with sanitizers are major challenges hindering the market growth. The use of hand sanitizer is associated with various health risks, mainly due to the presence of triclosan. Triclosan, a common ingredient in hand sanitizers and other cleaning products, can lead to antibiotic resistance by killing beneficial bacteria. Moreover, triclosan found in clothing, toys, and furniture may negatively impact immune system function and hormone regulation. This disruption in the immune system can make individuals more susceptible to allergies and harmful chemicals. Additionally, most hand sanitizers contain high levels of ethyl alcohol or isopropyl alcohol, which can be harmful if ingested, especially for children. The increasing research on the potential harm caused by hand sanitizers may hinder the market growth during the forecast period.

Sanitizer Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist sanitizer market growth during the next five years
• Estimation of the sanitizer market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behaviour
• The growth of the sanitizer market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of sanitizer market vendors

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The Global Hand Sanitizer Market size is projected to increase by USD 1,656.28 million and the market size is estimated to grow at a CAGR of 3.4% between 2022 and 2027. In 2017 the size of the market was valued at USD 7,865.75 million. This report extensively covers market segmentation by product (gel, foam, spray, and wipe), end-user (commercial, residential, and institutional), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). An emerging trend in the hand sanitizer market is the customization of products for commercial and institutional end-users. 

The hand hygiene market share is expected to increase to USD 3.05 billion by 2026 at an accelerating CAGR of 7.73%. The hand hygiene market research report extensively covers market segmentation by end-user(Commercial, industrial, and residential) and geography( APAC, North America, Europe, South America, and the Middle East and Africa.) One of the key factors driving the global hand hygiene industry growth is the increasing use of skin-safe products. 

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sanitizer market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global sanitizer market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Hand sanitizer - Market size and forecast 2022-2027
• Exhibit 34: Chart on Hand sanitizer - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Hand sanitizer - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Hand sanitizer - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Hand sanitizer - Year-over-year growth 2022-2027 (%)

• 6.4 Food contact surface sanitizers - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Food contact surface sanitizers - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Food contact surface sanitizers - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Food contact surface sanitizers - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Food contact surface sanitizers - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)
• Exhibit 43: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 56: Market opportunity by Distribution Channel ($ million)
• Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 3M Co. 
• Exhibit 111: 3M Co. - Overview
• Exhibit 112: 3M Co. - Business segments
• Exhibit 113: 3M Co. - Key news
• Exhibit 114: 3M Co. - Key offerings
• Exhibit 115: 3M Co. - Segment focus

• 12.4 Dabur India Ltd. 
• Exhibit 116: Dabur India Ltd. - Overview
• Exhibit 117: Dabur India Ltd. - Business segments
• Exhibit 118: Dabur India Ltd. - Key offerings
• Exhibit 119: Dabur India Ltd. - Segment focus

• 12.5 Ecolab Inc. 
• Exhibit 120: Ecolab Inc. - Overview
• Exhibit 121: Ecolab Inc. - Business segments
• Exhibit 122: Ecolab Inc. - Key news
• Exhibit 123: Ecolab Inc. - Key offerings
• Exhibit 124: Ecolab Inc. - Segment focus

• 12.6 Godrej Consumer Products Ltd. 
• Exhibit 125: Godrej Consumer Products Ltd. - Overview
• Exhibit 126: Godrej Consumer Products Ltd. - Business segments
• Exhibit 127: Godrej Consumer Products Ltd. - Key news
• Exhibit 128: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 129: Godrej Consumer Products Ltd. - Segment focus

• 12.7 GOJO Industries Inc. 
• Exhibit 130: GOJO Industries Inc. - Overview
• Exhibit 131: GOJO Industries Inc. - Product / Service
• Exhibit 132: GOJO Industries Inc. - Key offerings

• 12.8 Henkel AG and Co. KGaA 
• Exhibit 133: Henkel AG and Co. KGaA - Overview
• Exhibit 134: Henkel AG and Co. KGaA - Business segments
• Exhibit 135: Henkel AG and Co. KGaA - Key news
• Exhibit 136: Henkel AG and Co. KGaA - Key offerings
• Exhibit 137: Henkel AG and Co. KGaA - Segment focus

• 12.9 Himalaya Global Holdings Ltd. 
• Exhibit 138: Himalaya Global Holdings Ltd. - Overview
• Exhibit 139: Himalaya Global Holdings Ltd. - Product / Service
• Exhibit 140: Himalaya Global Holdings Ltd. - Key offerings

• 12.10 Kimberly Clark Corp. 
• Exhibit 141: Kimberly Clark Corp. - Overview
• Exhibit 142: Kimberly Clark Corp. - Business segments
• Exhibit 143: Kimberly Clark Corp. - Key news
• Exhibit 144: Kimberly Clark Corp. - Key offerings
• Exhibit 145: Kimberly Clark Corp. - Segment focus

• 12.11 Lion Corp. 
• Exhibit 146: Lion Corp. - Overview
• Exhibit 147: Lion Corp. - Business segments
• Exhibit 148: Lion Corp. - Key offerings
• Exhibit 149: Lion Corp. - Segment focus

• 12.12 S.C. Johnson and Son Inc. 
• Exhibit 150: S.C. Johnson and Son Inc. - Overview
• Exhibit 151: S.C. Johnson and Son Inc. - Product / Service
• Exhibit 152: S.C. Johnson and Son Inc. - Key offerings

• 12.13 Saraya Co. Ltd. 
• Exhibit 153: Saraya Co. Ltd. - Overview
• Exhibit 154: Saraya Co. Ltd. - Product / Service
• Exhibit 155: Saraya Co. Ltd. - Key offerings

• 12.14 The Clorox Co. 
• Exhibit 156: The Clorox Co. - Overview
• Exhibit 157: The Clorox Co. - Business segments
• Exhibit 158: The Clorox Co. - Key offerings
• Exhibit 159: The Clorox Co. - Segment focus

• 12.15 The Procter and Gamble Co. 
• Exhibit 160: The Procter and Gamble Co. - Overview
• Exhibit 161: The Procter and Gamble Co. - Business segments
• Exhibit 162: The Procter and Gamble Co. - Key news
• Exhibit 163: The Procter and Gamble Co. - Key offerings
• Exhibit 164: The Procter and Gamble Co. - Segment focus

• 12.16 Unilever PLC 
• Exhibit 165: Unilever PLC - Overview
• Exhibit 166: Unilever PLC - Business segments
• Exhibit 167: Unilever PLC - Key news
• Exhibit 168: Unilever PLC - Key offerings
• Exhibit 169: Unilever PLC - Segment focus

• 12.17 Vi Jon LLC 
• Exhibit 170: Vi Jon LLC - Overview
• Exhibit 171: Vi Jon LLC - Product / Service
• Exhibit 172: Vi Jon LLC - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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