Sanuk Joins Forces with Flip Flop Shops For "Always Yoga At Heart"

Fun Loving Footwear Brand and Retailer Team Up To Give Back

Nov 16, 2015, 10:00 ET from Sanuk

IRVINE, Calif., Nov. 16, 2015 /PRNewswire/ -- This November, Sanuk®, a division of Deckers Brands (NYSE: DECK), the not-so-typical footwear brand known for remarkably comfortable, smile inducing footwear, is joining forces with Flip Flop Shops, a subsidiary of Cherokee Global Brands (CKE), the authentic retailer of the hottest brands and latest styles of flip flops and casual footwear. The partnership, dubbed 'Always Yoga At Heart,' launches November 16, 2015 and includes the grand prize of a free trip to Hawaii to attend the famed Wanderlust Yoga Festival, a four-day celebration of mindful living.

In three easy steps, fans can enter to win.

Step 1: Try on a pair of Sanuksat a participating Flip Flop Shops location Step 2: Snap a pic Step 3: Share it on Instagram using the hashtag #SanukFFS

Participants will be entered to win travel and accommodations for two to the unforgettable Wanderlust Festival, taking place February 24-28, 2016 in O'ahu, Hawaii. Continuing to spread the love, consumers who purchase two or more pairs of any Sanuk product at participating Flip Flop Shops will receive a free Heart Stress Reliever, while supplies last.

Showing even more love and to promote heart health, Sanuk and Flip Flop Shops will both donate $2,500 to the American Heart Association to help keep hearts healthy. Flip Flop Shops is an avid supporter of the important work of the American Heart Association. Both organizations are proud to further the American Heart Association's mission of building healthier lives, free of cardiovascular diseases and stroke.  

"Sanuk and Flip Flop Shops share the same passion for connecting with our consumers in a fun, healthy and meaningful way," said Brian Curin, size 10, the President of Flip Flop Shops. "Always Yoga At Heart does just that, by bringing together great brands to offer a unique consumer experience while raising awareness and donations for such a great cause this holiday season."

About the Sanuk® brand From its early roots in Southern California surf culture to the global lifestyle brand it is today; Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for "fun" and continues to stay true to its "Never Uncomfortable" attitude. Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates four freestanding stores and is sold in over 40 countries worldwide. For more information please visit or follow @sanukfootwear #NeverUncomfortable

About Flip Flop Shops Founded in 2004, Flip Flop Shops is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear. Its mission is to help people "Free Their Toes®" and embrace the relaxing benefits of flip flops and casual footwear for a healthier, low stress lifestyle. In addition to being an Environmentally Responsible RetailerTM, one of the company's major initiatives is designed to reduce stress levels and raise funds and awareness for the American Heart Association. The company began franchising in 2008 and now operates shops globally throughout the United States, Canada, the Caribbean, South Africa, and the Middle East.  For more information visit

Logo -