Sappi Fine Paper North America and VSA Launch Third Episode of Viral Sensation, Off Register

BOSTON, April 14, 2011 /PRNewswire/ -- Sappi Fine Paper North America today announced the release of the third and latest installment of its popular online video series, Off Register.  The newest episode, "Fanatny Rod", pokes fun at the less-than-truthful excuses printers often give clients when their jobs go awry. Off Register uses real-life experiences on press that everyone involved in the print process can relate to or find humor in. View "Fanatny Rod" at http://www.youtube.com/user/OffRegister.

(Logo:  http://photos.prnewswire.com/prnh/20090826/NE66332LOGO)

Like all the videos in the Off Register series, "Fanatny Rod" is based on an actual story from an industry printer. "Everyone can relate to these videos, whether a printer, designer, or sales person. The stories aren't only funny—they're true!" says Patti Groh, Director, Marketing Communications, Sappi Fine Paper North America. "The campaign has been a huge success with our target audience. We've clocked nearly 60,000 hits since our launch in December 2010."

Sappi's Off Register not only shares hilarious stories of printing, it also invites the public to share in the fun. The series celebrates the quirks of the printing process, the personalities everyone in the process must contend with, and the desire to produce good work despite uncontrollable variables. And, at the end of each video, Sappi invites printers to share their own 'war stories' for future episodes. Stories can also be submitted here [email protected].

The next video release in the Off Register series, "Cruelty-Free Printing" features a designer who is spending a little too much time worrying about lunch rather than the problem with her print job. This episode is scheduled to launch in June.

For more information about Sappi or Off Register, please visit www.sappi.com/na.

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SOURCE Sappi Fine Paper North America