The partnership reflects the brands' innate ability to draw inspiration from diverse pockets of culture – style, fine dining, sport and music – to create the extraordinary. For Chow and Osborne, New York has always been both home and creative source material. Following a widely acclaimed return to New York Fashion Week in February of this year, the Public School New York Spring 2027 show heralds a renewed spirit of rebellion, which includes the creation of a capsule collection with Saratoga® Spring Water.
Designed for the moment and built for posterity, the Saratoga® x Public School NY capsule collection is comprised of three items that reflect the most exacting standards of taste and boundary-pushing design:
- Leather Lanyard Bottle Bag: The statement piece from this collection, meticulously hand-cut and crafted to hold the ultimate accessory – a bottle of Saratoga® Spring Water. *The Lanyard bag can carry a 12 fl-oz glass bottle.
- Saratoga® x Public School T-Shirt & Cassette Tape Pack: A nod to nostalgia, the Saratoga x PSNY cassette tape captures the soundtrack of the city, from subway and street sounds to the familiar sounds of opening and enjoying a drink, turning the sensory experience of New York into part of the collection itself, paired with the official iconography of this collaboration on the classic PSNY Rivington T-shirt.
- Pop Up Tote: A canvas tote with a Saratoga® Signature Blue leather strap, emblazoned with the collaboration iconography.
"We're not just from New York, we're OF New York - we draw inspiration from the richness of this city and the wild juxtaposition of people and experiences that make this city unique. Fashion is just one part of the world we have created with Public School New York, and that's what we love about this partnership with Saratoga®, they're a kindred spirit in that, just like us, they're never going to be just one thing," said designers Dao-Yi Chow and Maxwell Osborne.
For those who miss their chance to score the limited-edition collection online, New Yorkers have an additional opportunity to get in on the collaboration. Following their show, Public School New York and Saratoga® will bring the partnership to life at an immersive pop-up at Iconic Magazines in the Bowery, transforming the space into a Saratoga® Signature Blue world that invites guests to step inside the collaboration. Every attendee will have the chance to score a piece from the limited-edition collection or other exclusive prizes.
Saratoga®: Continuing to Refresh Culture
The partnership comes amid significant momentum for Saratoga® Spring Water, which continues to see year-on-year growth across retail, food service channels and engagement on social media channels.
"Saratoga® has created a bold throughline between two brands whose heritage spans three centuries," said Kheri Tillman, CMO, Primo Brands. "We're both proudly New York, and we're unafraid to push our vision and creativity into unexpected places. The Saratoga® x Public School New York collection is more than water and it's more than apparel -- it's a statement about when and where the everyday can be elevated to extraordinary heights."
Extending the collaboration's impact beyond the collection, proceeds from every item sold will benefit New York City's High School of Fashion Industries (HSFI), supporting the next generation of creative talent. Rooted in the shared New York identity of Saratoga® and Public School New York, the donation brings the partnership full circle by investing back into the city and its future fashion community.
The limited-edition Saratoga® x Public School New York collection is available to shop now at https://www.saratogawater.com/, while supplies last.
About Saratoga® Spring Water
Founded in 1872, Saratoga® Spring Water embodies the perfect pairing of crisp, refreshing spring water with the very best of culture and fine dining. Its distinctive bottle, a standout in Saratoga® Signature Blue, signals exceptional taste and creativity, with color and a refreshing perspective. Rooted in the storied Saratoga Springs of New York, and available nationwide, Saratoga® paves the way for remarkable experiences. Immerse yourself in our world at saratogawater.com and follow @saratogawater on Instagram for beautiful, inspiring content.
About Public School New York
Founded in New York City by Dao-Yi Chow and Maxwell Osborne, Public School New York creates a modern system of dress rooted in American luxury menswear. Bringing together tailoring, sportswear and street-inspired silhouettes, the brand is grounded in craft, function, authenticity and the enduring influence of New York City.
About Primo Brands
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.
Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established "billion-dollar brands" Poland Spring® and Pure Life®, premium brands like Saratoga® and The Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash Refresher® and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases.
Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, as well as directly reaching consumers through its Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America.
For more information, please visit www.primobrands.com
About the High School of Fashion Industries
Founded in 1926 as Central Needle Trades High School, the High School of Fashion Industries (HSFI) celebrates its centennial in 2026, marking 100 years of preparing students for careers in fashion, art, design and business. HSFI combines rigorous academics with hands-on technical training and real-world industry experience. The diverse Title I public high school serves approximately 1,475 students from all five boroughs. More than 95% of its students are young people of color, reflecting New York City's rich diversity.
Through a portfolio-based admissions process, students enter one of six state-certified Career and Technical Education programs: Fashion Design, Art and Design, Photography, Web Development, Fashion Marketing and Management, or Visual Presentation and Design. HSFI has a 91% graduation rate, and 90% of recent graduates enrolled in college, including 25% who attended an art- or fashion-focused institution.
SOURCE DS Services of America, Inc. dba Primo Water North America
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