SAS Becomes Discover the World Client

Jun 03, 2010, 11:45 ET from Discover the World Marketing

SCOTTSDALE, Ariz., June 3 /PRNewswire/ -- SAS Scandinavian Airlines (SAS), the national carrier for Denmark, Norway and Sweden, has become a new client for Discover the World Marketing.  Under the agreement, Discover will help SAS with its international marketing development in Brazil, Mexico and South Africa.

"We were impressed with Discover's ability to provide high quality representation besides offering us the value of IATA BSP Consolidator System (IBCS)," said Albert Henschel, SAS General Manager, Offline Market.  "Discover's reputation and market knowledge also played an important role in the selection process."

According to Jenny Adams, CEO of Discover the World Marketing, "SAS subscribes to our strategy of the long tail theory that the more you make available, the more you sell. The off-line markets SAS has chosen for us to represent provide a sizable revenue growth opportunity.  By increasing their visibility and selecting valuable travel partnerships, we know we will be successful in these markets and look forward to a long-term relationship with SAS."

In addition to a full local sales and marketing solution, Discover the World Marketing, as an appointed IATA representative, will also initiate IATA's low cost BSP (Billing and Settlement Plan) program known as IBCS to open all available trade distribution channels.

As one of the most punctual airlines, SAS operates to more than 100 destinations in 28 countries and is a founding member of the Star Alliance.  Known for its innovations, the airline aims to be the most environmentally-conscious airline with several green approaches such as reducing carbon-dioxide emissions.

Discover the World Marketing operates a unique and truly global network consisting of 84 offices in 57 countries.  Regardless of size, Discover offers simple, manageable and effective solutions to fit any company's needs and budget.

For more information about Discover the World Marketing, visit or call (480) 707-5566 or +44 208 939 2400.

SOURCE Discover the World Marketing