SAS named a Leader in worldwide decision intelligence platforms
CARY, N.C., Sept. 28, 2026 /PRNewswire/ -- SAS has been named a Leader in the IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment*.
SAS® Intelligent Decisioning is a cloud-native, cloud-agnostic platform built on flagship SAS® Viya®. It combines data, AI models, business rules and analytics into governed decision flows that can be deployed and continuously approved at enterprise scale. Its decision capabilities can be deployed across cloud, hybrid and on-premises environments with the same centralized governance and decision logic.
"SAS is a platform for organizations that need decision logic to be explainable, auditable and defensible to regulators," said Megha Kumar, Research Vice-President at IDC. "As leaders and practitioners determine when and where to give AI greater autonomy in decision-making, ensuring that an agent's chain of logic is transparent and understandable to humans is increasingly important."
The IDC MarketScape highlighted the following strengths:
- Hybrid decisioning architecture: SAS enables hybrid decisioning that combines deterministic rules, predictive and prescriptive models, and generative AI within one governed flow, letting the same logic run in subsecond real time or high-volume batch without duplicate coding.
- Governance and explainability: The platform's governance layer includes end-to-end data-to-decision lineage, versioned audit trails, and model cards documenting bias and sensitivity analysis, giving regulated organizations documentation readily available for compliance review.
- Entity resolution and graph analytics: Native entity resolution and graph-based network analysis, developed for financial crime and fraud use cases, allow relationship data to be incorporated directly into decision logic without external tooling.
"AI doesn't replace human judgement, it scales it," said Albert Qian, market strategy lead for decision intelligence at SAS. "Once decision logic that honors organizational values and regulatory requirements has been established, rewriting it for different deployments is often stressful and time-consuming.
"When the same, consistent decision logic can be used across the cloud, on-premises and edge deployments, users can get to work quickly, confident that AI is making trustworthy, traceable decisions."
SAS Intelligent Decisioning at work in industry
Customers across sectors use SAS Intelligent Decisioning to turn their data into valuable business decisions.
- Banking: S-Bank uses the platform to accelerate accurate and reliable loan processing for customers, and VietCredit has applied it to modernize credit scoring and tap new customer markets.
- Insurance: At Gjensidige Baltics (merging with ERGO Baltics on Nov. 1), SAS Intelligent Decisioning powers smarter, real-time insurance claim fraud evaluation.
- Customer Intelligence: Telekom Srbija works with the platform to execute real-time marketing personalization based on customer behavior and context.
- Manufacturing: With SAS, Georgia-Pacific can make faster decisions, streamline operations and make exponential leaps in productivity.
See more SAS accolades at sas.com/analystviews.
*IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment (Doc #US54118426, September 2026)
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
SAS is a global leader in data and AI, helping organizations make confident decisions with AI they can trust. For decades, SAS has set the standard for delivering software that drives meaningful impact, incorporating deep industry expertise, transparency, and governance. SAS gives you THE POWER TO KNOW®.
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