SAS recognized as an Emerging Leader in 2025 Gartner Emerging Market Quadrant for Generative AI Engineering

SAS Viya recognized for 'strong features and future potential' in analyst report

CARY, N.C., June 24, 2025 /PRNewswire/ -- SAS, a global innovator in data and AI, has been recognized as an Emerging Leader in the 2025 Gartner^® Emerging Market Quadrant for Generative AI Engineering.

Launched in mid-2024 in complement to the Gartner Magic Quadrants, the Gartner Emerging Market Quadrants provide regular market insights and a framework to assist in deciding the most critical questions clients need to ask when evaluating vendors in a fast-evolving AI/GenAI market.

Per the report, "Gartner defines the generative AI engineering submarket as technologies providing full-model life cycle management, specifically adjusted to and catering for developing, refining and deploying generative models (e.g., large language models [LLMs]) and other GenAI artifacts in production applications. This submarket includes platforms for AI orchestration (e.g., model chaining, agent development and RAG architecture accelerators)."

"At SAS, we're seeing enterprises of all sizes looking beyond simple prompting with GenAI to support their growth and productivity," said Brett Wujek, Head of Product Strategy for Next-Gen AI. "We're proud to meet them with several key differentiators: comprehensive lifecycle management, multi-agent orchestration that drives intelligent automation, and mature synthetic data generation to protect privacy, mitigate bias and support model robustness – an increasingly crucial part of the GenAI engineering lifecycle."

Explore how the SAS^® Viya^® data and AI platform's embedded GenAI capabilities can accelerate productivity, enhance return on investment and support responsible innovation at sas.com/en_us/solutions/ai/generative-ai.html.

Source: Gartner, Innovation Guide for Generative AI Technologies, June 17, 2025.

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