Message Expands With Save Love Pin Contest

Jan 31, 2013, 12:20 ET from Validas

HOUSTON, Jan. 31, 2013 /PRNewswire/ -- Fresh from its launch at the United Nations, the mobile analytics firm Validas has created a Pinterest contest to celebrate the mission of redirecting Wireless Wasteby pinning for a purpose. Wireless Wasteis a $52.8 billion dollar annual problem in America—all the money we overspend on unused data, minutes and text messages.

The "Save Love Pin" contest is a partnership between and fashion/lifestyle blogger Ramshackle Glam that encourages Pinterest users to pin images that best represent what saving, loving and giving means to them. One grand prizewinner will receive a 5-day/4-night trip for two to Costa Rica valued at $3,500. Five finalists will be announced on February 12 and then final voting will be open on the Save Love Give Facebook page until February 28, 2013.

"We want to inspire people to 'pin with a purpose' because that's what our ethos has always been as a company; centered around social cause," explains Validas CEO and Co-Founder Tom Pepe. "We've not only created a tool that's poised to save Americans billions of dollars in Wireless Waste, but it also allows you to pledge your savings towards philanthropic initiatives for underprivileged women starting small businesses. We've already raised six figures and have helped women from India to the hurricane-damaged Jersey Shore. Costa Rica is home to growing microfinancing projects which lets us to bring our messaging full circle by offering someone who really understands the mission and their guest the opportunity to experience it first hand."

Validas joins the ranks of other cause-focused companies like Sony Electronics and Diane Von Furstenburg who are engaging their followers through Pinterest to help shed light on important philanthropic initiatives.

About Validas
Validas® is a mobile intelligence firm that unlocks the "big data" trapped on mobile bills via patented software. Validas' free app, VERA, is waiting for you at VERA protects families against Wireless Waste by finding ways to lower their costs--and then empowers them to repurpose some of those saved dollars towards philanthropic causes. For more information, visit


SOURCE Validas