Savtira Corporation Appoints Attorney Paul Roecker as General Counsel

TAMPA Fla., Aug. 3, 2011 /PRNewswire/ -- Savtira Corporation (Savtira), a new provider of outsourced e-commerce solutions, today announced that attorney Paul Roecker has been appointed General Counsel.

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Savtira Corporation custom designs and manages online businesses for retailers and e-tailers, device manufacturers, publishers, software & game developers, aggregators, distributors, streaming companies, netcasters, and more.  The company's Cloud Commerce platform is a fully-serviced turn-key solution for e-commerce and marketing of both downloadable digital media and packaged goods.

Paul Roecker began his legal career in 1983, as a Naval Judge Advocate General.   After the JAG Corps, Paul served as an Assistant United States Attorney for the District of Maine, prosecuting federal offenses.  In 1990, Paul joined and later became a partner at the firm of Fitzhugh & Mariani in Boston, Massachusetts.  His practice encompassed environmental law, insurance law, products liability, and civil litigation.  In 1998, Paul relocated to Orlando, Florida, where he became a partner in the international law firm Greenberg Traurig.  His practice encompassed civil litigation, intellectual property, technology issues, environmental and land use law, and general corporate counseling.  In 2006, a client encouraged Paul to become the General Counsel of the Heathrow Companies.  While at the Heathrow Companies, Paul managed the legal affairs of a traditional "bricks and mortar" real estate development company, which was actively marrying traditional practice with high technology management and marketing of real estate and country club project.  In 2011, Paul joined Savtira Corporation as General Counsel.  

"I am pleased to have an esteemed legal pro like Paul Roecker working with us as Savtira grows," commented Timothy Roberts, CEO.  "Paul has a great track record in many areas of business law. The legal expertise he brings to Savtira will be integral to our success."

Roecker said, "Savtira is a great company with exciting prospects.  I look forward to working with Tim and the talented team at Savtira as we bring the company to the next level."

About Savtira Corporation

Based in Tampa, Florida, Savtira is in the business of Digital Distribution with a Software-as-a-Service (SaaS) e-commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digital media and physical goods in a single store and a single, unified shopping cart.  Savtira's solutions make it possible for businesses to distribute digital goods directly from a custom-tailored eStore, as well as the option to include physical goods.  Savtira is also building the next Carrier-Class "Entertainment Distribution Network" (EDN) to stream all digital media from the cloud with a feature set that eclipses anything on the market.  For more information on Savtira, visit: www.savtira.com.  Follow us on Twitter at: http://twitter.com/savtira.

Savtira is a registered trademark.  All other product and service names mentioned are the trademarks of their respective companies.

SOURCE Savtira Corporation