sbe Subsidiary Disruptive Restaurant Group to Develop and Manage Culinary Concepts at The James West Hollywood - Sunset

LOS ANGELES, Aug. 16, 2016 /PRNewswire/ -- Disruptive Restaurant Group, a subsidiary of sbe, the Los Angeles-based leading lifestyle hospitality company, today announced its first partnership with Denihan Hospitality Group to develop and manage the food & beverage concepts appearing at The James West Hollywood - Sunset. The highly-anticipated hotel is scheduled to open in January 2017.

Located on the famed corner of Sunset and La Cienega, The James will be Los Angeles' newest hotel and the first ground-up project in West Hollywood in approximately 30 years. The iconic property will feature the 286-room and will also boast a luxurious pool and 10,000-square-feet of flexible event space, which will include a ballroom, event facilities, and meeting spaces.  Disruptive Restaurant Group will cultivate and manage the hotel's restaurants and bars, while Denihan Hospitality Group will operate the hotel under The James Hotel brand.

"We recently launched Disruptive Restaurant Group and it is quickly becoming one of the most sought-after F&B partners for the hospitality industry," said Sam Nazarian, sbe Founder and CEO. "We are thrilled to be collaborating with The James West Hollywood and look forward to using our seasoned expertise to create a modern unique concept that will resonate with the new boutique lifestyle hotel."

Disruptive Restaurant Group tapped James Beard Award-winning chef and one of Miami's most well-known restaurateurs, Michael Schwartz, of restaurants including his flagship Michael's Genuine® Food & Drink, to open the second outpost of his new Italian concept Fi'lia. Co-owner and cocktail visionary behind L.A. cocktail scene mainstay, Melrose Umbrella Co., Zachary Patterson, will be engaged as the mixology partner for the bars.

"We are honored to partner with respected culinary mavericks such as Chef Michael Schwartz and Zachary Patterson of Melrose Umbrella Co.," said John Kolaski, President of Disruptive Restaurant Group. "The James will be an exciting addition to West Hollywood and we aim to create sought-after dining and entertainment destinations for both locals and visiting guests."

On the heels of opening a first location at the new SLS Hotel in Miami's Brickell neighborhood, Fi'lia will showcase Schwartz's fresh approach to Italian food, with handmade breads and pasta, and an emphasis on seasonal ingredients. Schwartz's first West Coast restaurant represents a return to the place that inspired his career early on and shaped the simple approach to food for which he is known.

The lobby bar concept at The James West Hollywood will be an elevated educational and friendly social cocktail experience mingled with a fun and unique approach to entertaining.

Also to debut is an elevated grab-and-go marketplace with artisanal wines and cheese, fresh salads and sandwiches, and gourmet coffees and teas. The marketplace will be integrated into the hotel lobby and offer a relaxed and casual café environment.

Details on Disruptive Restaurant Group can be found at sbe.com/restaurants.
Additional information on The James West Hollywood – Sunset can be found at www.jameshotels.com.

About Disruptive Restaurant Group:
Disruptive Restaurant Group is the leading restaurant company devoted to the development of visionary concepts and award-winning culinary experiences. A subsidiary of leading lifestyle hospitality company, sbe, Disruptive Restaurant Group incubates and operates globally renowned culinary brands. The company's critically-acclaimed restaurants include Katsuya, Cleo, The Bazaar by José Andrés, Hyde Kitchen + Cocktails, and Umami. For more details, please visit sbe.com/restaurants.

About sbe:
sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS, Hyde and The Redbury, both nationally and internationally. The company will debut a new slate of hotel and residence properties in 2016, including the recently announced Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe's world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.

About The James:
In the realm of hospitality, The James Hotels, with ideally situated locations in Chicago and New York, and West Hollywood (opening early 2017) are casually sophisticated, locally infused hotels that deliver an inspired blend of exquisite hand-crafted design surrounded by liberated touches. The James' core guest-centric philosophy is evident in the properties' residential yet social environment and personal, intuitive service. The James Hotels brand is a part of Denihan Hospitality Group, a privately-held, full service management and development company with over 10 boutique hotels in major urban markets throughout the U.S. For more information, follow The James Hotels at twitter.com/jameshotels, facebook.com/JamesHotels, instagram.com/jameshotels and pinterest.com/thejameshotels, in addition to jameshotels.com. Today's mobile travelers can experience service at their fingertips by visiting m.jameshotels.com.

Media Contacts:
Kati Bergou
Rubenstein Public Relations
212 805 3014
[email protected]

Aaron Shirley
The James
312-660-7161
[email protected]

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SOURCE Disruptive Restaurant Group

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http://www.sbe.com