SCA Partners with Wish of a Lifetime and Brookdale Senior Living to Grant Lifelong Wishes for U.S. Seniors

Partnership Reflects a Shared Commitment to Shifting Stigmas on Aging and Celebrating Seniors; First Wish Honors Rhode Island Senior's Passion for Sailing

May 19, 2015, 09:00 ET from SCA Americas

PHILADELPHIA, May 19, 2015 /PRNewswire/ -- SCA, a leading global hygiene and forest products company and the maker of TENA® incontinence and skin care products, today announced a partnership with Wish of a Lifetime, a nonprofit organization committed to creating a cultural shift on how aging is viewed in the United States and celebrating the passions of seniors across the country. Together, Wish of a Lifetime and SCA will fulfill the lifelong wishes of three senior citizens who have overcome challenges in their lives.  Brookdale, the nation's largest operator of senior living communities and longtime Wish of a Lifetime partner and SCA customer, will support the fulfillment of two of the three Wishes. 

"SCA shares Wish of a Lifetime's commitment to enriching the lives of the elderly within our community, and enabling them to lead fulfilled lives with confidence, comfort and dignity," said Jenny McGinley, marketing director for SCA Personal Care. "To further SCA's support for women's empowerment, we are granting the lifelong wishes of three female seniors to bring their inspirational stories to life and show that amazing women – of all ages – truly are everywhere."

In the United States, SCA's TENA branded incontinence products are purchased mostly by women. The Sweden-based company recently launched an initiative to recognize women around the world. Amazing Women Everywhere is a global storytelling platform that honors and celebrates women who have had a positive impact on others, their communities and their surroundings.

"We are honored to celebrate these three amazing senior women and help them celebrate their passions," said Wish of a Lifetime CEO Jillaina Wachendorf. "We aim to change the way society views and values aging, and we do this by fulfilling life-enriching Wishes for seniors and sharing their inspiring stories with those of all ages. With the support of SCA and Brookdale, we're creating more opportunities to ensure these truly special Wishes can come true."

The partnership kicked off on May 15, with the first wish granted to Shirley Payne, a 90-year old resident of Kingstown, RI. An accomplished and compassionate senior and current resident of Brookdale's South Kingstown, community, Shirley's Wish of a Lifetime was to meet and sail with the women of Team SCA, the only all-female sailing team competing in the 2014-2015 professional Volvo Ocean Race, viewed as the most grueling sporting event in the world. In addition to meeting members of Team SCA, Shirley and her companion sailed around Newport Harbor while witnessing Team SCA in action competing in the in-port Pro-Am race.  Shirley celebrated her Wish with several fellow residents from her Brookdale community.

"Getting Shirley back on a sailboat exemplifies that older adults continue to dream and want to connect with the things they are passionate about and add meaning to their lives," said Sara Terry, vice president of Resident and Family Engagement for Brookdale. "For each of our residents, our focus is to seek out and find opportunities to enrich their lives and honor their spirit. We're honored that we make a difference in the lives of hundreds of thousands of seniors and their families."

Shirley's passion for sailing began as a child, and was one she passed on to her three sons, 10 grandchildren and numerous great grandchildren. As the sole woman in an all-male household, Shirley led a local Mariner Girl Scout Troop and relished the chance to expose young girls to the joys of sailing. Once her sons were grown, Shirley finished her degree and embarked on a 25 year career as a librarian. She has always loved exposing younger generations to a world of knowledge – whether in the library or on the water.

This summer, two additional senior women with a similar commitment to helping others and passion for adventure, will see their wishes fulfilled through this partnership.

About SCA

SCA is a leading global hygiene and forest products company that develops and produces personal care products, tissue and forest products. With sales in 100 countries, SCA has 44,000 employees and had revenue in 2013 of $14.2 billion. With nine manufacturing facilities across North America, the company's Americas headquarters is in Philadelphia, Pennsylvania.

About TENA®

The TENA® brand is the worldwide leader in the management of incontinence, with products and services for individual consumers as well as healthcare facilities throughout 105 countries. Under the TENA brand, SCA provides a full range of absorbent products tailored to the distinct needs of men and women, including pantiliners, daytime and overnight pads, male guards, protective underwear, briefs, skin care products, and underpads. With the TENA brand, SCA is at the forefront of developing products that minimize the impact of incontinence and improve the dignity and everyday lives of people living with light, moderate or heavy incontinence. For more information, please visit:

About Wish of a Lifetime

Wish of a Lifetime™ fosters respect and appreciation for deserving seniors by fulfilling their life-enriching Wishes. Founded in 2008 by two-time Olympic skier, World Cup gold medalist, entrepreneur, and former NFL football player Jeremy Bloom in living honor of his grandmother, Wish of a Lifetime has made over 1,000 Wishes come true for seniors in all 50 states and the District of Columbia. The organization aims to create a positive shift in the way society views and values aging by sharing the stories of its inspiring Wish recipients with those of all generations. After experiencing a wish, 93 percent of Wish recipients stated they felt their quality of life improved and 76 percent said they felt their overall health improved. To learn more about the organization or to help fulfill a senior's Wish visit

About Brookdale Senior Living

Brookdale Senior Living Inc. is the leading operator of senior living communities throughout the United States. The Company is committed to providing senior living solutions primarily within properties that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents. Currently Brookdale operates independent living, assisted living, and dementia-care communities and continuing care retirement centers, with approximately 1,150 communities in 47 states and the ability to serve over 111,000 residents. Through its ancillary services program, the Company also offers a range of outpatient therapy, home health, personalized living and hospice services.