Scarborough Expands Executive Leadership Team

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Scarborough Research, the leading source for local market media and consumer insights, announced today the appointment of Brian Condon to executive vice president, commercial development.  His official start date is April 1, 2011.

In this newly created role, Mr. Condon will direct Scarborough's commercial development, with a focus on digital services and bringing new solutions to existing and future client marketplaces. As such, he will serve as a critical interface between Scarborough's product management, analytics, operations and marketing teams, and will have direct management responsibility for Scarborough sales across all divisions. He reports to Tom Drouillard, Scarborough's president and CEO.

Mr. Condon will coordinate closely with relevant practice leadership at Scarborough's parent organizations, Arbitron Inc. and The Nielsen Company. He will also act as chief liaison with other Scarborough business partners, including segmentation system providers and other data companies.

Mr. Condon joins Scarborough from Nielsen Online where he was senior vice president of sales and client services. Prior to working at Nielsen, Mr. Condon was vice president, sales and marketing for LVL Communications, a Silicon Valley advertising agency. He held a variety of positions both in the U.S. and abroad at Dun & Bradstreet and holds a bachelor of science in business from Miami University.

"Brian brings an extensive digital background, and his experience spans client service, analytics, marketing and product development functions," commented Tom Drouillard, president and CEO, Scarborough Research. "Brian has successfully helped spearhead new analytic services, which is an area of particular interest for our clients. His combined skill sets are a superb complement to the Scarborough team."

"I am excited about my new role at Scarborough," commented Mr. Condon. "The Scarborough brand name is known for bringing quality local market information to the media, agency and marketer communities. Localism is becoming increasingly important for digital companies, and Scarborough's expertise will offer a first-class brand to partner with in order to create local solutions."

Mr. Condon will be based primarily in Sherborn, MA, and will spend a portion of his time at Scarborough's headquarters in New York, NY.

Tom Drouillard was named Scarborough's president and CEO in late 2010. Since 1995, Scarborough has been a successful joint venture between Arbitron Inc. and The Nielsen Company. The Scarborough Board is comprised of membership from both entities.  

About Scarborough Research

Scarborough Research (www.scarborough.com, [email protected]) measures the lifestyle and shopping patterns, media behaviors and demographics of American consumers, and is considered the authority on local market research. Scarborough's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and The Nielsen Company (www.nielsen.com).

SOURCE Scarborough Research