Scare Up Screams Of Delight With New Halloween Treats From Mars Chocolate North America

Oct 01, 2013, 12:00 ET from Mars Chocolate North America

HACKETTSTOWN, N.J., Oct. 1, 2013 /PRNewswire/ -- Whether you're a mummy (mom) with a party to plan or a wizard suiting up to hand out candy on the big night, Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.


"We're taking the celebration and excitement of Halloween to an even higher level this year," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "From decorating, snacking and baking to parties and trick-or-treating, Mars offers a range of innovative new candies and festive fall shapes."   

Here's a sample of the new fall lineup from Mars Chocolate:

Tap your inner pumpkin eater with the new SNICKERS® Brand Peanut Butter Pumpkin Shaped Singles—all the goodness of SNICKERS® Bar, plus rich, creamy peanut butter in a festive shape. Also look for the original SNICKERS® Brand Pumpkin, now available in 2-to-Go packs. These jack-o-lanterns will put happy faces on snackers, partygoers and trick-or-treaters alike. 

Scream Halloween with M&M'S® Brand Candy Corn White Chocolate Candies. They were so popular in large bags last year that now they're also available in a convenient single serve size.  Not only is this great for snacking, but also the orange, yellow and white candies add colorful fun to decorating and baking.

Elevate your Halloween status to "Most Popular House on the Block" by handing out full-sized favorites, including TWIX®, 3 MUSKETEERS®, MILKY WAY®, and SNICKERS® Brands, now available in boxes of 18 bars. Or charm trick-or-treaters by stocking up on single bags of M&M'S® Brand Milk Chocolate, Peanut and Peanut Butter Candies, also now available in an 18-count box.

Peanut lovers will score big with the new large variety bag of SNICKERS® Brand FUN SIZE® candy.  Halloween's in the bag with this mix of beloved SNICKERS® Original, Almond and Peanut Butter Squared Bars. 

Trick-or-treaters and party goers will flip their lids when they grab M&M'S® MINIS Tubes. These tiny treats are a convenient party favor, available 14 per bag.

In addition to these new items, look for a wide array of Mars Halloween favorites on store shelves. M&M'S® Brand Candies in harvest colors add SPOOK-tacular fun to decorating and snacking throughout the entire season, while Variety Bags now offer more pieces in a range of prices. Look for classic brands trick-or-treaters love such as M&M'S®, SNICKERS®, TWIX®, MILKY WAY® and 3 MUSKETEERS® Brands.

Shoppers can find these new frightfully fun treats in special displays and in the seasonal aisle of most retailers. They're sure to satisfy even the scariest of creatures.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee,  THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®. 

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SOURCE Mars Chocolate North America