SCHEELS to Expand in Colorado: New Littleton Store Opening 2029

Planned as an anchor retailer alongside Costco at the new Mineral Place development, the Littleton SCHEELS will offer an unmatched blend of expert service, premium product selection, family-friendly experiences, and a deep commitment to the local community. Strategically located along the C-470 corridor, SCHEELS will bring more than 500 new jobs to the growing region before it opens.

"On behalf of our employee-owners, we could not be more excited to expand our footprint across Colorado's Front Range," said SCHEELS CEO Matt Hanson. "Our goal is always to deliver the best retail experience in the world, and this store represents our deepest commitment to that vision. We look forward to collaborating with local leadership, becoming a meaningful part of the Littleton community, creating hundreds of new career opportunities, and building a true destination to bring families together for years to come."

Unmatched Expertise & Customer Service
The flagship store spans over 80 specialty shops under one roof, all powered by true product experts educated through SCHEELS University training to ensure every customer receives tailored guidance to reach their goals. Because each associate is an employee-owner, the SCHEELS team is personally invested in delivering unmatched service, certified equipment fittings, and technical repairs. Premier in-store services include:

• Golf Custom Fittings: Expert fittings by SCHEELS certified Master Fitters using launch monitor technology, plus re-gripping, re-shafting, and repairs.
• Baseball & Softball Fitting Studio: Custom bat fittings and HitTrax swing analysis tailored for high-elevation play, alongside glove re-lacing and break-in services for local athletes.
• Archery Service Shop: Bow tuning built for Rocky Mountain big-game hunting, including string replacement, sight installation, and arrow fletching by certified technicians.
• Full-Service Bike Shop: Complete tune-ups, hydraulic brake bleeds, and suspension service built for commuter trails and rugged mountain rides.
• Ski & Snowboard Service Shop: Mountain-ready winter prep, including precision edge tuning, high-performance base waxing, structural repairs, and certified binding adjustments.
• Fly Fishing & Mountain Waters Shop: Custom-tailored for Colorado anglers, offering fly line spooling, leader setups, rod repairs, and local fly selection for the South Platte River and alpine waters.

Behind these expert services is one of the largest retail selections in the industry, where shoppers will find top-tier sporting goods, outdoor gear, footwear, and fashion apparel from leading brands like Nike, Vuori, UNRL, Sitka, Yeti, Trek, Titleist, and Varley.

Destination Attractions for the Whole Family
Beyond shopping, SCHEELS redefines traditional retail by creating a one-of-a-kind entertainment destination for visitors. Immersive features and family-friendly attractions include:

• A signature 60 ft. hubless Ferris Wheel
• Rollerball bowling lanes and an interactive arcade
• A 16,000-gallon saltwater aquarium stocked with hundreds of tropical fish
• An expansive toy shop experience featuring a premier LEGO selection
• A classic candy shop filled with treats for all ages
• Custom services offering hands-on, expert support across countless product categories including bikes, golf, skis & snowboarding, and more

The new Littleton SCHEELS store will be the 38th SCHEELS location when it opens in 2029, continuing the company's tradition of employee ownership, community involvement, and retail excellence.

About SCHEELS:
SCHEELS is an employee-owned retailer redefining the sporting goods experience through immersive shopping, unmatched selection, and superior customer service. Founded in 1902 as a small hardware store in Minnesota, SCHEELS has grown into an industry leading all-sports retailer with 34 locations across 16 states, and more on the way.

Today, SCHEELS employs more than 14,000 associates and is guided by the vision: to be the best retailer in the USA in the eyes of their customers, associates, and business partners.

MEDIA CONTACT:
Kiersten Hegland
SCHEELS Marketing Office
[email protected] | 701.551.5860

SOURCE SCHEELS