Schick® Xtreme3® Debuts New Enhancement to its Disposables Line that Brings More Glide and Better Comfort to your Xtreme3® Shave
An improved design and more lubricant delivers the ultimate comfortable shaving experience
SHELTON, Conn., Feb. 4, 2015 /PRNewswire/ -- Today, Schick announces the debut of the new Schick® Xtreme3® Ultimate – its latest brand enhancement providing men ultimate glide and comfort in their disposable shave. Its improved design provides 50% more lubricant* and three flexible blades that adapt to the contours of your face.
Whether it's a trip to the gym or a weekend getaway, men still crave the quality shave that they receive at home. The new Ultimate is the one disposable razor option that provides a great shave anywhere, every time.
"At Schick, we know that your razor is disposable, but we believe that your comfort is not," said Senior Brand Manager, Karen Lesh, for Schick® Xtreme3® razors at Energizer Personal Care. "We improved the design for the new Xtreme3 Ultimate with comfort in mind, so men have a disposable razor option they know will deliver a smooth and close shave."
The new Schick® Xtreme3® Ultimate razor cartridge is redesigned to deliver impressive glide for any face with its larger* lubricating strip containing Vitamin E, Aloe, and Shea Butter to help protect skin against nicks and irritation. The razor also features three blades that flex and pivot while shaving, optimizing contact with skin to give a close shave. Its handle introduces an improved finger pinch area and a heavier weight for optimal grip.
"We know there are many comforts in a man's life," says Lesh. "This list varies from his favorite recliner to his favorite pair of sneakers. We believe that a man's shave should join this list of comforts.
At Schick, we consistently challenge ourselves to improve the shave experience for men – and with Schick Xtreme3 Ultimate, we're providing a tool that delivers a smooth shave wherever he may be."
Schick® Xtreme3® Ultimate disposable razors are available at various drug and grocery retailers nationwide for a suggested price of $8.99 for a four-pack of razors. For more information, visit facebook.com/SchickXtreme3 or www.schick.com.
*Compared to other Xtreme3® products.
About Energizer Personal Care
A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick® and Wilkinson Sword® brands.
About Schick® Xtreme3®
Schick® Xtreme3® is the first triple blade disposable razor – one of the leading brands in the disposables category – reinvigorating shaving for men who prefer the same great shave as a refillable razor. Schick® Xtreme3® varieties are available at mass drug, retail and food outlets nationwide for an average suggested retail price of about $6.99 per 4-pack of razors. Xtreme3® Ultimate is available at various drug and grocery retailers nationwide. Visit www.schick.com or www.facebook.com/SchickXtreme3 for more information.
Media Contact
Kayla Bibeau
Edelman, for Schick® Xtreme3®
212-738-6119
[email protected]
Photo - http://photos.prnewswire.com/prnh/20150203/173298
SOURCE Energizer Personal Care
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